Analysis Of John Mackey's Views On Whole Foods Market

Improved Essays
John Mackey, cofounder and co-chief executive officer of Whole Foods Market, and Thurman John Rodgers, founder and chief executive officer of Cypress Semiconductor, both successful businessmen, but have very different views on their responsibility to their stakeholders. John Mackey believes in the importance of customer-centered business, while T.J. Rodgers believes that John Mackey’s views are altruistic and only to boost public relations. Though both plans have made their businesses successful they are quite different and T.J. Rodgers strongly opposes the views of John Mackey. John Mackey strongly believes in putting customers in the center of business at Whole Foods Market and calls himself a free market libertarian. He goes on to say …show more content…
Rodgers strongly opposes the views and business model of John Mackey. He says that the philanthropy done by Mackey is altruistic and done for the public relations aspect. An economist from the University of Thessaly said that “motivation for corporate philanthropy is to reinforce the CEO’s profile (Science Direct Source). Rodgers continues on to say that Mackey’s philosophy is that something that Karl Marx would describe. Rodgers says that his company has won the Second Harvest Food Bank competition for the last 13 years. He says that the competition creates competition among divisions in the company, involving all employees it has social events and boosts the morale of the employees. The question that why Whole Foods is looked at different for giving money to a worthy cause it is seen as something wonderful, while a small return to investors is seen as greedy and selfish. Though the money that is returned could actually be going to college funds of children of small investors or their own retirement …show more content…
Though Whole Foods has a more publicized philanthropy program in place, it is pleasant to know that there philanthropy programs in other corporations that do give back to the community. Many of these other philanthropy programs aren’t advertised or heard about by people as much considering not everyone looks at the daily business functions of industries of that like semiconductors. Overall, Rodgers opposes Mackey’s views for how he makes it seem that other corporations aren’t doing enough because they aren’t doing the same as Whole Foods. Both men will continue to run their businesses and philanthropy programs as they did before, especially considering the extreme difference in

Related Documents

  • Improved Essays

    Whole Foods Market - value excellence A company that has always been building customer value through value excellence, I think is Whole Foods Market. It is a great example of utilizing customer innovation to capture the demand for natural and organic foods that has been growing rapidly in the U.S. since the late 1990s. Staying true to their customers and connecting with them through their product offering is the formula that Whole Foods credits its success to (Simmons and Carwford, 2013). The food chain not only provides great value for its customer but also goes to extraordinary lengths to educate them about natural and organic foods, health, nutrition and the environment.…

    • 421 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    His charisma and leadership skills are evident in numerous ways. Through collaboration he promotes an environment where employees feel as if they are genuinely a part of a team. By creating learning opportunities for his employees, he empowers them to take the time to thoroughly learn their jobs and develop the skills required for job success and advancement. Mr. McKey delegates authority and responsibility to each team member allowing them to make their own decisions regarding the selection of many products, hiring choices, merchandising and even compensation benefits. Employees are urged to share concerns and ideas as well as to actively participate in Whole Foods Market decision-making processes.…

    • 1283 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Whole Foods Market understands its position in the market and capitalizes on the increasing demand for non-GMO, sustainably-sourced, natural and organic foods and household items. However, WFM also understands the opportunity to expand their generic brand to capture more of the market: “Whole Foods may be the Cadillac of the supermarket industry, but not every customer wants a Cadillac -- and more importantly, not every customer can afford one” (Motley Fool). Whole Foods Market has its own line of products called 365 Everyday Value and Whole Foods Market brand, Engine 2 Plant-Strong products, and Whole Trade Guarantee products. WFM is repositioning their existing businesses in order to give them an opportunity to take back market share from…

    • 296 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Grocery shopping is more diversified and evolved ever before. Individuals have access to a numerous amount of products that weren’t necessarily easy to obtain before. Trader Joe’s has done the impossible and have made it easy for consumers to obtain these products that used to be unreachable since there were limited places to buy them. However, they are not the only ones that have become household names while also innovating beyond regional and national traditional chains.…

    • 76 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Whole Foods has a strong brand image, which is a strength that attracts customers to its stores. Also, the company has high quality standards for its products. This is a major strength because it helps Whole Foods stand out from competitors that offer cheaper but low-quality goods. In addition, the firm has a highly motivated workforce because of the Whole Foods Market organizational culture. This is also a major strength because it enables the company to maximize productivity and minimize HR spending for recruitment and training.…

    • 334 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Trader Joe's Evolution

    • 893 Words
    • 4 Pages

    Unlike other markets, the fonts of Trader Joe’s on the price tags are like hand-written style. It makes customers feel this place is where they come since a child, not just a random market that they only going once. On the other hand, Whole Foods Market was opened by four local businessmen who want to the foods industry became a supermarket. Two of the businessmen, John Mackey and Renee Lawson, were original founders who borrowed $45,000 from family and friends to open the food store, SaferWay, in 1978 (“Whole Foods Market History” par. 3). After two years, this small store became Whole Foods Markets where people are familiar with.…

    • 893 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Functional tactics can best be defined as the detailed statements of the ‘means’ or activities that will be used by a company to achieve short-term objectives and establish competitive advantage .One of Whole foods functional tactics is to improve the value image of its products and by that increase its market base expansion. After the recession, Whole foods have made changes that have changed the Whole Paycheck reputation for example they introduced the 365 everyday value and 365 organic brands (1). The difference that has been reflected is that now they offer fair prices that are within the budget of many grocery shoppers. Whole foods also focuses on providing low-cost products that are of high quality along with other premium brands…

    • 153 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    According to statistics, more than one billion people in the world are undernourished today. In his article “Attention Whole Foods Shoppers”, Robert Paarlberg discusses recent food policy of Western countries, according to which food products should be organic and local. In result, poor African countries experience hunger and worsening of the agriculture infrastructure because most Western countries lost their interest to invest the agricultural systems of developing countries. While in the West food becomes more and more exquisite, poor countries become deprived of the most basic food products, such as rice, wheat, and others. Paarlberg emphasizes that helping developing countries is no more a trend today and the world market is justified…

    • 966 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Furthermore, Whole Food's positive core values flow over to their cooperative…

    • 210 Words
    • 1 Pages
    Improved Essays
  • Decent Essays

    Whole Foods is different from competitors. Whole Foods sells the highest quality organic foods. Whole Foods cares about its customers educating them about healthy foods and having high quality standards. Whole foods cares about…

    • 524 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    FEED Project Book Report

    • 704 Words
    • 3 Pages

    There are a lot of stories mentioned in the book about the reality that there are people that needs our help and stories about people doing something to attend to those needs. These stories somehow reached and touched my heart just like the story of Lauren Bush. She started a social enterprise with a similar business model as of the TOMS shoes. The main mission of her business is to be able to provide a meal for students because she had the opportunity to see firsthand the effects of malnutrition and hunger on the world. She was a model and a volunteer and through this she had been able to travel and see the problem on malnutrition and poverty.…

    • 704 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Living in Florida most people know about Publix Supermarkets, and the amazing quality of customer service they strive to give every day. George W. Jenkins was the founder of Publix and September 6, 1930 he opened a Publix Food Store in Winter Haven, Florida. By 1935 he had two Publix Food Stores, but decided to close both of them to open his dream store Publix Supermarket on November 8, 1940. When Publix first opened they had innovations such as air conditioning, fluorescent lighting, electric eye doors and terrazzo floors. People would call it a “food palace” and it forever changed the grocery store industry.…

    • 866 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Don't Chicken Out: Food Industry Lives Matter In today's society there are many people that are very concerned with were there food comes from. However, some do not consider human rights in their investigation of the food they are about to consume. While these "foodies" are too busy looking into the animal rights, the workers are completely passed by. Sally Kohn criticizes these "foodies" for exactly that in her essay, "Do Foodies Care About Workers?"…

    • 1069 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Supermarket, a large form of the traditional grocery store, which is considered the best place to spend money on food are likely to have an adverse effect on customer’s health according to researchers. In the article “The Supermarket: Prime Real Estate,” Marion Nestle discusses how supermarkets design and control their features to make influences on shopping behaviors in order to gain more money from purchasers. Specifically, she argues buyer choices are being manipulated by food companies and the supermarket itself. Since their job is to do business, to sell more products, and to gain more profit, therefore, consumer’s health is not their first priority. As she puts it, “Perhaps, but they do everything to make the choice theirs, not yours.…

    • 886 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Whole Foods Case Study

    • 2214 Words
    • 9 Pages

    Customer service is a huge part of any business, people do not want to go to a store with poor customer service where they feel like there is no one to help them find something or that they feel they are being ignored. The next value of team member happiness makes a huge impact to Whole Foods. Working for a corporation that makes you want to go to work and enjoy being there is hard to find and if you can make your employees feel appreciated and that they are needed to make the store function properly it changes the atmosphere of the store for the better. Customers want to walk into a store and be greeted by lots of smiling and happy people to make them feel welcome in the big 40,000 square foot building. Having the employees want to work hard to make the company better and to move up and make a career is something that is not seen in most grocery stores as working retail is not always desirable.…

    • 2214 Words
    • 9 Pages
    Improved Essays