Excessive Alcohol In College

When young adults enter college they are confronted with a new environment free from parental oversight and guidance. They are embarking on a new chapter in their lives and experiencing their first taste of independence and individual responsibility. While this can be a truly enlightening experience of self-growth and exploration, it also presents an assortment of challenges and negative influences that can have lasting negative consequences. One of the biggest negative influences most college students face is excessive drinking. It is well known that many college campuses are plagued with a binge drinking culture that celebrates the alcohol abuse. It is often considered a right of passage for freshman students to get “black-out drunk” within …show more content…
This program will employ both individual-level and environmental-level strategies aimed at shifting behavior by changing attitudes towards drinking and reducing the availably of alcohol to adults of all ages. An extensive multi-media campaign focused on these aspects will be the face of the program. This strategy will have positive effects in the reduction excessive alcohol consumption for both college students and drinkers of all ages. The campaign will be titled “Reduce Abuse and Access Now” (RAAW) whose target audience will be school administrators, community leaders, government agencies, and the general …show more content…
area. A multitude of research indicates that alcohol users often have dangerous misconceptions about the serious health threats associated with excessive drinking. This is due to a number of reasons including alcohol beverage promotions that glamorize the positive effects of alcohol consumption and entertainment venues that promote alcohol as the norm for fun and engaging social interaction. This part of the campaign will be two tiered. The first tier will involve the use of social media websites like Facebook and Twitter to promote a positive culture of responsible drinking. Activities accessible to people of all ages that don’t involve alcohol consumption will be organized and promoted. Local businesses that are not affiliated with alcohol will be encouraged to promote on our social media sites in order to attract new customers. On the social media sites, the benefits of responsible drinking/abstinence will be discussed in a series of interesting and non-threating video series that will appeal to adults of all ages. The second tier will involve the use of RAAW advertisements placed in public places that could easily reach the drinking population. These places include: sporting venues, entertainment venues, restaurant/bar districts, and public transportation. These practices have shown