Followed by interactive marketing as a marketing communication tool on the World Wide Web. In this sense, firms use “online activities and programs designed to engage customers or prospects directly or indirectly to raise awareness, improve image, or elicit sales of products and services” (Kotler and Keller, pp. 478). This aspect particularly includes advertising on web sites, company blogs, email messaging, and catalogs. The goal is to customize the product to the individual as much as possible, then advertise the customize product as it is to the customer for purchase in order for them to continue to use the website or explore other features on the website. Similar to that of what online gaming companies do to sell the product to the
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Apparently, it’s the most influential especially on social media sites when it comes to hard core marketing. In fact, it’s importance has led companies to depend heavily on social media marketing because this word-of-mouth marketing uses the customers to promote the business more than anything, promotes the business based on their personal experience or knowledge of the company, and assists in geographically reaching those buyers that are not easily targeted or those not in the local area. With technology being so advance as it is today, word-of-mouth marketing as a marketing communication tool is sometimes the only reason people will even try a product. Ideally, people just want to makes sure that they are not only purchasing a product of poor quality, but that the product is even worth their money, representative of the benefits discussed on the packaging of the product, and last but more importantly that the benefits of the product outweighs its costs, so word-of-mouth marketing on the World Wide Web is everything when it comes down to getting the hard core truth about a product or service and its benefits. Interestingly, both small and large firms together depend on this form of marketing as an advertising tool. Therefore, making it easy to see that this form of marketing is successful either way for any size company. Word-of-mouth marketing is …show more content…
It takes into account advertising all of the benefits of the product in a positive light of which the consumers could appreciate, and using the World Wide Web as the quickest manner to do so. All of the communications mix as it pertains to advertising, sales promotions, public relations, event marketing, direct marketing, interactive, word-of-mouth marketing, and personal selling are more than just the tools to assist a business in marketing communications, but as a means to “get attention, hold attention, create desire, make it believable, prove that it’s a bargain, make it easy to buy, and give customers a reason to buy” the product in the first place when it all comes together in using the communications mix on the World Wide Web to get the company’s message to the buyers geographically (Dave
Apparently, it’s the most influential especially on social media sites when it comes to hard core marketing. In fact, it’s importance has led companies to depend heavily on social media marketing because this word-of-mouth marketing uses the customers to promote the business more than anything, promotes the business based on their personal experience or knowledge of the company, and assists in geographically reaching those buyers that are not easily targeted or those not in the local area. With technology being so advance as it is today, word-of-mouth marketing as a marketing communication tool is sometimes the only reason people will even try a product. Ideally, people just want to makes sure that they are not only purchasing a product of poor quality, but that the product is even worth their money, representative of the benefits discussed on the packaging of the product, and last but more importantly that the benefits of the product outweighs its costs, so word-of-mouth marketing on the World Wide Web is everything when it comes down to getting the hard core truth about a product or service and its benefits. Interestingly, both small and large firms together depend on this form of marketing as an advertising tool. Therefore, making it easy to see that this form of marketing is successful either way for any size company. Word-of-mouth marketing is …show more content…
It takes into account advertising all of the benefits of the product in a positive light of which the consumers could appreciate, and using the World Wide Web as the quickest manner to do so. All of the communications mix as it pertains to advertising, sales promotions, public relations, event marketing, direct marketing, interactive, word-of-mouth marketing, and personal selling are more than just the tools to assist a business in marketing communications, but as a means to “get attention, hold attention, create desire, make it believable, prove that it’s a bargain, make it easy to buy, and give customers a reason to buy” the product in the first place when it all comes together in using the communications mix on the World Wide Web to get the company’s message to the buyers geographically (Dave