Examples Of Transcendentalism In Under Armour

Improved Essays
Copeland Under armour advertises their sportswear through an ad starring misty Copeland. It begins with the dancer listing all her imperfections aloud through a rejection letter she had received. She speaks not in a traditional ballerina uniform but in a slim crop top with tight spandex bottoms as she leaps swiftly in the air. The naturalistic idea in this is the “ inner light” one finds in themselves by creating a personal understanding of the universe. She ends it with the quote. “ I will what I want”. Self-reliance is said to be the foundation of transcendentalism.transcendental thoughts are very effectively shown in This commercial by showing the pride misty has in herself. She refuses to fit their norms and expectations.

Related Documents

  • Improved Essays

    She set the standard that you don’t have to fit the ‘mold’ for anything you want to do in your life. Your “physique and your body type, does not matter”(La Ferla, 12) when you are trying to meet a goal in your life. Even your skin color or type of hair doesn’t decide what you are meant to do. Still today, Misty Copeland wants to influence the “brown little girls”(Misty Copeland, 4) to do anything they desire. Misty Copeland is a role model to all, in the dance world and everyone else.…

    • 1152 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Bassetti, Chiara. “Male Dancing Body, Stigma and Normalizing Processes. Playing with (Bodily) Signifieds/ers of Masculinity.” Sociological and Anthropological Research. Institute of Cognitive Sciences and Technology, Department of Sociology and Social Research.…

    • 1298 Words
    • 6 Pages
    Decent Essays
  • Improved Essays

    Dr Copeland Quotes

    • 506 Words
    • 3 Pages

    Misty Copeland is a well-known dancer but a lot of non-dancers haven't heard of her. When Misty was 13 she applied for a Ballet Academy but she was denied. The academy sent…

    • 506 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Nike Rhetorical Analysis

    • 358 Words
    • 2 Pages

    The Nike commercial successfully appealed to logos ethos and pathos, but most effectively appeals to pathos. The ad begins quietly, with just a bit of cricket noise, as the audiance sees the boy slowly jogging towards the camera. As he gets closer, it is obvious that he is no athlete that is being sponsored by Nike. He is used to make a connection to the audience who, if they are not like him themselves, almost certainly know someone who looks like him. This connection quickly establishes that Nike’s are meant for anyone.…

    • 358 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Masters Of Desire Analysis

    • 1911 Words
    • 8 Pages

    Americans are the ultimate ideal for advertising companies. We like to be the best, stand out, feel important, different, and advertisers know exactly how to use our emotions against us in order to will us to buy their products. Perfection is an ideal set by oneself, and all the advertiser has to do is tweak a person’s view of perfection, and then offer a method to reach the new height. Many different companies with a wide variety of products make the consumer feel as though they are one step away from being perfect. “You are great, but you know what will make you one step better, and more unique than everyone else?…

    • 1911 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence? Yes, Under Armour resource strengths are product design and technology innovation was crucial for Under Armour sales growth and meet customers’ expectation. The Under Armour differentiates the product design to regulate body temperature and enhance comfort, mobility, and performance in any type of weather condition. Under Amrour typically outsourcing the specialty fabric production to meet the specification and managing their time for company research and development.…

    • 606 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Transcendentalist Parallels between Chris McCandless and Henry David Thoreau Chris McCandless and Henry David Thoreau both show their beliefs through the philosophy of transcendentalism. Throughout Into the Wild, the parallels between Thoreau and Chris, and their ideas for transcendentalism, are almost identical. Transcendentalism’s main belief is finding inner self-wisdom, which both Chris and Thoreau attempt by going into nature. McCandless and Thoreau are both extremely similar and it can be seen throughout Into the Wild and Walden.…

    • 620 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Freedom from invisible bounds, that is what they were searching for. In the 1830’s and 60’s, a new way of life started: Transcendentalism. They were against the Puritan ideals of wealth and wanted a closer and more emotional relationship with God. They strived to break away from the norms and to break away from the traditions and the lifestyle society had expected them to live by, and to seek their own way of living. In Jon Krakauer’s novel, Into the Wild, Chris McCandless displays the transcendentalist principal of nonconformity by not going along with what society wants, and by eventually living life away from society.…

    • 914 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    I most relate to the transcendental literature because of what it inspires within me. It is all too easy to get wrapped up in what society expects of you. The transcendentalists writers like Emerson, Thoreau, and Whitman suggest we listen to our inner voice. In “Self Reliance” Emerson advocated for this throughout the essay with statements such as, “ Nothing can bring you peace but yourself.” Your conformity explains nothing.”…

    • 491 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    “Life isn’t about finding your limits. It’s about realizing you have none.” In this commercial it uses ethos, pathos,and logos because it's trying to prove the audience that anyone can achieve anything in the future and there are no limits, making them feel motivated. Also its convincing people to “just do it” when they want to try or do something. This commercial is about the narrator talking through the commercial saying what each person will do in the future or what they'll achieve.…

    • 556 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Transcendentalism in the Modern World “Very early, I knew that the only object in life was to grow.” (Margaret Fuller) perfectly summarizes the general idea of Transcendentalism. Transcendentalism is a movement concentrating on the spiritual understanding of the world in order to further ourselves. It’s used in our world and influences us every day. Transcendentalism has three major points; nonconformity, self- reliance, and free thought, all which affect society.…

    • 555 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Women can be strong and beautiful without having to be sexualized by the media. Should women show a little skin to promote a brand or themselves and their sport? Although this paper is about women and the things they go through to remain thin, I have to say that men have been sexualized as well. Sports players such as Derek Jeter, David Beckam, and Rafael Nadal have all been part of the pretty boys in sports image. With respect to Wimbleton female tennis players have been playing in small colorful outfits that make them stand out in the courts.…

    • 817 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Transcendentalism Today

    • 273 Words
    • 2 Pages

    Transcendental philosophy has impacted our modern society because we can still see it in today’s world. We can see it in those well educated, liberal, and nature-centered individuals. Transcendentalists are just like environmentalists, who see the importance of nature and protecting her. The idea of determination, independence, and nonconformity can all still be seen greatly in the philosophies of today. Transcendentalists believed that nature is everything and anything, therefore the protection of nature is essential.…

    • 273 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Giselle And Gender Roles

    • 1000 Words
    • 4 Pages

    Novack is speaking directly over this ballet production and speaks about it as if the ballerina is ethereal, which means to be extremely delicate and light in a way that seems too perfect for this world. This quote contributes to the idea of the ballerina having a specific role in…

    • 1000 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    An evaluation of a marketing communications strategy based on the case John Lewis An executive summary Introduction Marketing communications can be considered as for how companies communicate about their brands, products or services. This report conducts the analysis of a marketing communications campaign based on the case ‘John Lewis: The power of emotions’, and then makes an evaluation in the role of a marketing communications consultant and give advice to John Lewis on their future communications strategies. Besides, the word ‘JL’ throughout this paper represents the abbreviation of ‘John Lewis’.…

    • 1407 Words
    • 6 Pages
    Great Essays