1. Social media marketing tips for dentists
Great Dental Content Delivers Mouth-Appeal in Multiple Ways
Dentists have usually been more progressive about advertising than doctors because people are so reluctant to visit the dentist. Social media forums are ideal for explaining about advances in painless dentistry and promoting the appealing dental technologies like invisible braces and computer-assisted mapping of the mouth in lieu of X-rays.. Dentists can build an audience by posting human interest stories, offering incentives like Wi-Fi in the office and providing oral health tips. Try to build relationships by making your content personal and blending posts about dental health with local news and information about …show more content…
After all, you can 't hold a sale on surgery or persuade people to treat an illness they don 't have--these kinds of promotions only work with elective surgery and cosmetic treatments. Posting information on diseases, disorders and medical breakthroughs, however, can establish you as an authority figures--especially if you differentiate your practice with a unique philosophy that 's shareable, fun and/or highly optimistic. A can-do approach convinces reluctant patients to seek treatment for conditions that they may have thought untreatable, too expensive or too debilitating during a long recovery process. Best practices for marketing your medical practices on social media include:
Identifying your marketing goals such as attracting Millennials, Baby Boomers, children, women or elderly patients
Launching an informative blog about your medical specialty
Highlighting your practice 's culture, staff accomplishments and human interest items
Keeping people informed about new technologies and treatments
Finding out which media channels most of your customers use and concentrating on one or two to do a good job (Facebook is usually one of the best bets)
Creating channel-specific Web pages for each media channel based on its policies,
Complementing your organic marketing with paid advertising campaigns to generate faster results
Posting content that makes people 's lives easier or inspires hope in those …show more content…
Engaging with social media is critical for law firms to market their services and to find evidence for trials. Social listening involves keeping informed about trends and public opinion on high-profile cases. You can use Google Alerts to monitor information that pertains to cases and news that relates to your legal specialty. You can join conversations about current events and establish your firm as thought leaders and a team that knows what 's going on in the world. Lawyers learn a great deal of information and are intimately involved with news stories, but most firms don 't share their knowledge. Some legal news isn 't confidential or critical to your cases, so share your expertise and news on the right social