Examples Of Hidden Messages In Advertising

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Advertisements are powerful tools of communication used to persuade consumers into buying products and/or change their view on how they perceive a particular issue or subject. What makes advertising appealing to the consumer is not just a fancy product or a pretty face, but the underlying messages used to convince, shock, and inform the consumer into taking some form of action. We will explore examples of hidden messages and advertising techniques used in a print advertisement by the Alcohol Advisory Council of New Zealand. ALAC (the Alcohol Advisory Council of New Zealand) released a series of emotional and powerful advertisements in a print campaign reaching out to alcoholics living in New Zealand. The main technique ALAC is using to persuade …show more content…
Advertising usually paints alcohol as fun and socially acceptable, avoiding issues that arise by including a small, barely legible “Please Drink Responsibly” disclaimer. Companies like Skyy® and Bacardi® are notorious for fabricating lavish lifestyles, using sexually explicit imagery, and overall, stroking the narcissists ego. I hate to be the burden of bad news, but alcohol is the most used and commonly abused drug by adults in many industrialized countries. What many of these high-life alcohol advertisements fail to mention is an even darker truth behind excessive drinking. Family life becomes strained, spouses and children become victims to the abuse, fearing and dreading the alternate personality that emerges after the addict has slammed down yet another glass. Like any addict, the alcoholic will justify why they need their fix, even when they know they are slowly killing themselves and driving their family …show more content…
In recent years, Kiwi adolescents and adults have been abusing large qualities of alcohol at rapid rates, causing the drinking culture there to spiral out of control. In general, children of alcoholics have a far greater risk of abusing alcohol themselves, continuing the cycle of alcoholism into future generations. The New Zealand government has expressed deep concern with the negative affects alcohol abuse has on the health of its citizens, family life, crime, drunk driving, and the economy. As a result, the New Zealand government established The Alcohol Advisory Council to make Kiwi people aware of the amount of alcohol they are consuming and the effects drunkenness has on society as a

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