FOOD ZONE (TASTY & HEALTHY )
Executive summary
Food Zone (Tasty& Healthy) business idea is to create a niche market of the healthy regular food. The industry of regular food is the biggest completive business. To become successful will be achieved by having a more efficient production chain, food of higher quality and by supporting and keeping social responsibilities towards customers and employees. To make the production chain more efficient and cost effective Food Zone (Tasty& Healthy) restaurant is going to be drive‐in take‐away only.
The food is going to be healthy, nutritious but still tasty and desirable. Food Zone (Tasty& Healthy) will buy the ingredients directly from local producers, which will guarantee …show more content…
STRENGTH
1. Nowadays being healthy is really important. Even the governments do push people to be healthy
2. There is a trend in different communities to be healthy;
3. we don’t have a restaurant, we don’t need a large building, interior design, servers,etc. We only need a building with a kitchen and a cashier. This means that the start‐up costs will be relative low
4. Picking up dinners will be faster than going to a supermarket;
5. Location, Level point has a good accessibility. There pass a lot of cars coming or going to their work Customers don’t need to park their car. Parking cars is a main problem when people want to go to restaurants or supermarkets
6. Level Point will be open from 6.30 am till 10 pm. This means we can serve a lot of customers. We open from 6.30 am to be sure that people that go to work have the time to buy their breakfast.
Weaknesses
1. There can be new companies with the same concept.
2. People can’t sit in our business to eat.
3. We have only one location to start;
4. It will be hard to become famous with our brand
5. There is a possibility that cars will be