The time period The Great Gatsby took place, during the nineteen twenties , appearances and emotion appealed more in popular culture. Thus, in order to be popular, one would need to place emphasis on these values.
For example, as a result of sexual oppression in previous years, advertising companies appealed to women with an increase of provocative garments; demonstrating a shift from traditional values to modern popular values, women cut their hairs short, wore beautiful expensive hats, intricate dresses, and new lines of makeup. Examples of these fashion trends are respectively, the Jean Arthur Hairstyle , the Matron Hat, the Basque Dress, and the popularization of red lipstick. These young women were called and identified as, “flappers”.
For example, as a result of sexual oppression in previous years, advertising companies appealed to women with an increase of provocative garments; demonstrating a shift from traditional values to modern popular values, women cut their hairs short, wore beautiful expensive hats, intricate dresses, and new lines of makeup. Examples of these fashion trends are respectively, the Jean Arthur Hairstyle , the Matron Hat, the Basque Dress, and the popularization of red lipstick. These young women were called and identified as, “flappers”.