Introduction
President Barack Obama effectively convinces his audience that increasing minimum wage is a matter that the American people have the power to make this change come to pass. He utilizes the appeals of ethos, pathos and logos to motivate the audience to take action in their community.
In this literature review I want to highlight a few subcategories that help understand how President Obama was successful in convincing the American population to flex their democratic muscle to ensure that the issue of raising the minimum wage is heard.
I plan on doing this by following Aristotle’s persuasive appeals: ethos, pathos and logos. All of these appeals are relevant to the content of President Obama’s speech. I plan to look at other research …show more content…
These variables included volume, rate of words spoken, voice quality, posture, gesture, and body movement. This is relevant to the speech given by President Obama because it will help me classify specific variables that contributed to his verbal or non-verbal success. One aspect of the ways the measured speech effectiveness was ethos. “The intrinsic believability of the speaker following the speech is commonly used as a measure of speech effectiveness. Auditors cannot be expected to find a speech credible if the speaker is not perceived as a credible individual. Hildreth argues that auditors tend to equate perceptions of effectiveness with perceptions of high ethos (Gundersen, & Hopper, 1976 p.160).” This point is a great way to determine whether or not the speaker’s audience will really be convinced. It is essential that the President is a person that is viewed as trustworthy. Once trust is established it will help with the acceptability of the argument the speech giver is making. Within this articles results showed that the more difference specifically had to do with …show more content…
In his research he emphasized two categories of empathy. “Affective empathy refers to the activation and experience of affective reactions to others’ experience and/or emotions. In other words, affective empathy involves understanding and sharing of others’ feelings (Shen, 2010, p.399)”. This sort of empathy is more on the surface level when it comes to emotion. The second kind of empathy was called cognitive empathy refers to perspective-taking and involves recognizing comprehending, and adopting another person’s point of view”. This sort of empathy is a step beyond affective empathy because the listener can take on the feelings and perspective of the speaker. Empathy is a hard thing to test for but the researcher compensated this by using a likert scale to determine how connected the listener felt while listening to the speech. The results of the study show that there was a relationship between these two variables. “The results showed that indeed state empathy had a significant direct impact on persuasion above and beyond the discrete emotion variables and cognitive responses (Shen, 2010, p.410).” This result proved that empathy plays an important role in persuasion. In intriguing point came up in the result was discussed. “Results also suggest that state empathy tends to decrease the depth of message This means that due to this sort of emotional appeal the logical appeal is
President Barack Obama effectively convinces his audience that increasing minimum wage is a matter that the American people have the power to make this change come to pass. He utilizes the appeals of ethos, pathos and logos to motivate the audience to take action in their community.
In this literature review I want to highlight a few subcategories that help understand how President Obama was successful in convincing the American population to flex their democratic muscle to ensure that the issue of raising the minimum wage is heard.
I plan on doing this by following Aristotle’s persuasive appeals: ethos, pathos and logos. All of these appeals are relevant to the content of President Obama’s speech. I plan to look at other research …show more content…
These variables included volume, rate of words spoken, voice quality, posture, gesture, and body movement. This is relevant to the speech given by President Obama because it will help me classify specific variables that contributed to his verbal or non-verbal success. One aspect of the ways the measured speech effectiveness was ethos. “The intrinsic believability of the speaker following the speech is commonly used as a measure of speech effectiveness. Auditors cannot be expected to find a speech credible if the speaker is not perceived as a credible individual. Hildreth argues that auditors tend to equate perceptions of effectiveness with perceptions of high ethos (Gundersen, & Hopper, 1976 p.160).” This point is a great way to determine whether or not the speaker’s audience will really be convinced. It is essential that the President is a person that is viewed as trustworthy. Once trust is established it will help with the acceptability of the argument the speech giver is making. Within this articles results showed that the more difference specifically had to do with …show more content…
In his research he emphasized two categories of empathy. “Affective empathy refers to the activation and experience of affective reactions to others’ experience and/or emotions. In other words, affective empathy involves understanding and sharing of others’ feelings (Shen, 2010, p.399)”. This sort of empathy is more on the surface level when it comes to emotion. The second kind of empathy was called cognitive empathy refers to perspective-taking and involves recognizing comprehending, and adopting another person’s point of view”. This sort of empathy is a step beyond affective empathy because the listener can take on the feelings and perspective of the speaker. Empathy is a hard thing to test for but the researcher compensated this by using a likert scale to determine how connected the listener felt while listening to the speech. The results of the study show that there was a relationship between these two variables. “The results showed that indeed state empathy had a significant direct impact on persuasion above and beyond the discrete emotion variables and cognitive responses (Shen, 2010, p.410).” This result proved that empathy plays an important role in persuasion. In intriguing point came up in the result was discussed. “Results also suggest that state empathy tends to decrease the depth of message This means that due to this sort of emotional appeal the logical appeal is