The movie poster for Captain America: Civil War shows two groups of heroic figures, one led by Captain America, and the other led by Iron Man. On the poster, it has the quote “United We Stand, Divided We Fall.” This quote foreshadows the two main characters going through something to divide them. It is a very powerful image showcasing the various emotions between the two groups of heroic figures.
Pictures and images are powerful vessel through which movie creators appeal to potential viewers in order to convince them to choose their show over others. Pictures are such a powerful tool because the elements of photography, such as lighting, framing, symmetry, and texture, allow the viewer to experience emotions and gather an overall impression of the movie.
Dr. John R. Edlund stated, “Over 2,000 years ago the Greek philosopher Aristotle argued that there were three basic ways to persuade an audience of your position: ethos, logos, and pathos.”
According to Andrew Dlugan, ethos is defined as “credibility (or character) of the speaker.” The ethos in this movie poster exist in its presence of all the heroes. Movie creators are assuming viewers will have seen other movies with these characters, so viewers should know that these heroes maintain characteristics of honesty, integrity, …show more content…
By the look in the heroes’ eyes, the viewer can feel the tension between the two groups of heroic figures. The imagery connects to the film at the part when Captain America and Iron Man split up and have their own squads to fight against each other, but at the end of the movie they reunite as one team. The imagery in this movie cover is made to draw suspense from the audience. It is made to make the viewers want to know just what is going to make the two main characters grow apart, and make the audience wonder if they will reunite and become the power team