Fight Club: How Consumerism Affects People
Jeff Bezos (Amazon CEO) says “What consumerism really is, at its worst, is getting people to buy things that don’t actually improve their lives” (IMDB). On a daily basis we are exposed to a plethora of advertisements. They are force fed to us in such a way that attempts to hide from them are proven futile. Not only are advertisers trying to sell us their product, but they are also selling us their standards. They tell us how to live our life, what’s expected of us, and we blindly follow their commands. We have become addicted to buying things and spending money as soon as we earn it, we are consumers through and through. The motion picture Fight Club clearly demonstrates the negative effect consumer America can potentially have on a person 's individuality. As the movie shows, consumerism leads to a loss of personal identity by generating a belief that vacuous expenditure on material possessions can lead to happiness and a feeling of self-worth. The condo occupied by the Narrator is a prolific example of …show more content…
The Narrator asks Tyler “what’s this?” Tyler responds, “Pay dirt. From society’s richest asses and thighs” (Fincher). They later use the fat to make soap. The Narrator says “Tyler sold the soap to the department stores at twenty bucks a bar. God knows what they charged. How ironic. We were selling rich women their own fat asses back to them” (Fincher). The cycle of women paying to get liposuction only for Tyler to steal the fat and make soap with it just to sell it back to them is quite ridiculous and funny to think about. They have basically gained nothing but paid twice for it. They are such rampant consumers looking to purchase a product or service for everything they desire overlooking the fact that they are buying what they just paid to have taken
Jeff Bezos (Amazon CEO) says “What consumerism really is, at its worst, is getting people to buy things that don’t actually improve their lives” (IMDB). On a daily basis we are exposed to a plethora of advertisements. They are force fed to us in such a way that attempts to hide from them are proven futile. Not only are advertisers trying to sell us their product, but they are also selling us their standards. They tell us how to live our life, what’s expected of us, and we blindly follow their commands. We have become addicted to buying things and spending money as soon as we earn it, we are consumers through and through. The motion picture Fight Club clearly demonstrates the negative effect consumer America can potentially have on a person 's individuality. As the movie shows, consumerism leads to a loss of personal identity by generating a belief that vacuous expenditure on material possessions can lead to happiness and a feeling of self-worth. The condo occupied by the Narrator is a prolific example of …show more content…
The Narrator asks Tyler “what’s this?” Tyler responds, “Pay dirt. From society’s richest asses and thighs” (Fincher). They later use the fat to make soap. The Narrator says “Tyler sold the soap to the department stores at twenty bucks a bar. God knows what they charged. How ironic. We were selling rich women their own fat asses back to them” (Fincher). The cycle of women paying to get liposuction only for Tyler to steal the fat and make soap with it just to sell it back to them is quite ridiculous and funny to think about. They have basically gained nothing but paid twice for it. They are such rampant consumers looking to purchase a product or service for everything they desire overlooking the fact that they are buying what they just paid to have taken