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Because of word limits this report will be focusing mainly on the iPad and the product extension, considering wider scope on a company level wherever necessary (for instance legal, political and other macroeconomic forces, common suppliers for different product line
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Another issue in this regard could be accessibility issues to disabled people and for people with difficulties in using the device. Apple made some arrangements in iPad adding voice overs, zoom options, white on black display and mono audio among some other accessibility options. Economic and Sociological Currently economic recession is by far the most important economic factor that affects spending capabilities of people. Loss of jobs and reduction in disposable incomes usually hits hard the premium markets. But markets are showing signs of recovery and according to Apple’s financials they don’t seem to be affected much by the recession. Sociological factors include different demographical factors like age, gender, population growth, culture and others. iPad and other products of Apple seem to be enjoyed by most of the demographic groups and as elder population is becoming more and more technology aware and sophisticated, those products enjoying similar success among them as well. But, obviously, younger generation is still the driving force in the customer segments. Technological Technological environment includes all new developments in the technology that either makes operations or products more efficient and effective. Due to the premium nature of the markets Apple serves, it can afford to use most of the state-of-the-art technologies that are far better than …show more content…
In some other instances Physical evidence, Processes and People are added to this model to make it marketing mix of 7Ps. This section concentrates mainly on 4Ps, because additional 3Ps are more of an organizational nature, which are well in place at Apple Inc. Product As it was mentioned above, the product is basically an extension to iPad, which performs all the functions iPad does and extra feature of being used as an external monitor to control other laptops and PCs. This can be achieved either developing new software or adding some hardware to increase power of the device and the speed at which it is connected to other devices. As such it is not a new product in itself but just an extension to iPad that enables it to be used as a touch platform for other operating systems and computers in addition to its own capabilities to be used as normal e-reader, internet browser and entertainment console. But this feature should increase the lifecycle of the iPad to far beyond its intended use and stay in BCG Matrix’s star section for much longer eventually becoming a very solid cash cow. iPad will be advertised as if it has a new dimension of control over other devices that it is connected to and can be used in various settings: Home entertainment – connecting to multiplayer games, sharing live running applications, movies and music, by just dragging and dropping them. Portable
Another issue in this regard could be accessibility issues to disabled people and for people with difficulties in using the device. Apple made some arrangements in iPad adding voice overs, zoom options, white on black display and mono audio among some other accessibility options. Economic and Sociological Currently economic recession is by far the most important economic factor that affects spending capabilities of people. Loss of jobs and reduction in disposable incomes usually hits hard the premium markets. But markets are showing signs of recovery and according to Apple’s financials they don’t seem to be affected much by the recession. Sociological factors include different demographical factors like age, gender, population growth, culture and others. iPad and other products of Apple seem to be enjoyed by most of the demographic groups and as elder population is becoming more and more technology aware and sophisticated, those products enjoying similar success among them as well. But, obviously, younger generation is still the driving force in the customer segments. Technological Technological environment includes all new developments in the technology that either makes operations or products more efficient and effective. Due to the premium nature of the markets Apple serves, it can afford to use most of the state-of-the-art technologies that are far better than …show more content…
In some other instances Physical evidence, Processes and People are added to this model to make it marketing mix of 7Ps. This section concentrates mainly on 4Ps, because additional 3Ps are more of an organizational nature, which are well in place at Apple Inc. Product As it was mentioned above, the product is basically an extension to iPad, which performs all the functions iPad does and extra feature of being used as an external monitor to control other laptops and PCs. This can be achieved either developing new software or adding some hardware to increase power of the device and the speed at which it is connected to other devices. As such it is not a new product in itself but just an extension to iPad that enables it to be used as a touch platform for other operating systems and computers in addition to its own capabilities to be used as normal e-reader, internet browser and entertainment console. But this feature should increase the lifecycle of the iPad to far beyond its intended use and stay in BCG Matrix’s star section for much longer eventually becoming a very solid cash cow. iPad will be advertised as if it has a new dimension of control over other devices that it is connected to and can be used in various settings: Home entertainment – connecting to multiplayer games, sharing live running applications, movies and music, by just dragging and dropping them. Portable