Example Of Media Concertation

829 Words 4 Pages
Defining Media Concertation
The Neoliberal society threatens the public sphere and public interest by promoting privatization and profit. This equates to media concentration because companies develop strategic pressure to merge and integrate to ensure a broad place in the market. Media concentration has risen to unmatched levels. Only a few sources disperse the majority of mediain . Companies can have a presence across many platforms by having access to production and distribution process of content. In the United States, 50 major media companies in 1983 have since then been consolidated into merely five major corporations (Shade & Lithgow, 2013). In only twenty-one years, diverse media has been compromised by six American companies. 21st Century
…show more content…
The Disney giant also has parks, radio stations, live entertainment, and an empire of consumer goods/merchandise that it advertises on their networks (Shah, 2012)Due to concentration, one company influences the public through many avenues. Bernie Sanders, American politician stated that America needs to be wary of such large cooperations. Sander 's explained in an interview with The Young Turks that "The media is an arm of the ruling class of this country" (Hanley, 2016). He continues to describe how Disney is the perfect example of the issues with media concentration. The “wish upon a star” company only pays their average Disney park worker eight to nine dollars an hour. Sanders goes on to express that because ABC and Disney have integrated, ABC will never run a story on minim wage because their parent company is a perpetrator of low wages itself (Hanley, 2016). The governments move towards a free market has created oligopolies in the media landscape, and encouraged concentration that creates an illusion of choice for the …show more content…
Despite that fact, Media concentration is not a phenomenon native to North America (McQuail & Siune, 1998). Other countries liberal democracies such as the United Kingdom have been threatened by a small number of conglomerates. In the UK, 80% of the media is held in the hands of just six companies (Johnston Press, Garnett UK, Tindle News, Local World, TMR, Archant, and KM group) (Sweney, 2016) . Rupert Murdoch, global media mogul, and owner of 21st Century Fox seeks to take control of Sky, the biggest broadcaster in the UK. This would give Murdoch a huge presence in the U.S, U.K and his native land, Australia. One man would be at the top of huge conglomerates in three different countries in the world. The BBC, public broadcaster in the UK that ensure media plurality, is fighting to stay relevant with budget cuts and competition against the dominant six (Sweney,

Related Documents