Example Of Marketing Simulation

764 Words 4 Pages
In this marketing simulation game as a group, we experience success and failures through trials and tribulations learning how to compete in technology world bringing quality products to customers across the world. We had to study the market from our competitors to know how to adapt to the market and also how to reach customer needs and wants. We researched the marketing field to make a decision on what the initial market segment we wanted to target in. In which we collectively chose our target sections to get involve in because it represented the common businessman technology that has a high value of quality at an affordable rate. Next started to open sales offices where we believe our products will thrive in the markets to increase our popularity …show more content…
Each quarter we learn quality information on our up and downs in the market on how to succeed in the next quarter and what mistakes to not make again. The adjustments we made, for the most part, resulted in an improvement in our market demand, growth in sales, and operation profits. It was highly favorable and needed for us to adapt to the market by modifying our brands or making new brands that fit different needs and wants for particulars customers to be more diversified. In this marketing simulation game, we always knew there was room for improvement, so we tried our best to revised strategies to keep up with the steady market. Our performance in the marketing simulation game seems like it was a steady up and down hill motion because any tiny mistakes we made us lose money, potentials customers, false leads in the advertisement, over production in manufacturing, unpopular rebate fees and etc. is what we experience in the game. The most important thing we collectively learn does not let one mistake get the best of us, but stay researching the market and competitors on how to be successful when modifying our …show more content…
It was vital that we familiarize the marketing and sales efforts to precisely reach the segment of the population that will most likely be able to buy our products and service. We had to define what audience will be our primary customers and is the market measurable for us to grow, adequately large and reachable. Shanghai, China was the next place we collectively chose because the market there were very functional in Workhorse and Mercedes target segments. At the given time we chose to open a place in China we were not successful as we predicted to be, so we wanted to open a place that was affordable for us to be successful in. Last we open in Sao Pablo, Brazil to more diversified internationally once again an affordable price. It was important for us as a company to expand our brand worldwide and learn valuable lessons how to run a business in different country’s dealing with different

Related Documents