AIDS has become an issue in recent years in India and in this article, Melinda Gates is trying to bring this problem to the forefront of an issue of The Seattle Times. The philanthropist is trying her best to drive her readers to action, helping her cause through the use of logical and emotional appeal. Mrs. Gates presents her argument by means of Aristotle’s proofs of ethos, logos – the providing of credibility towards the author – using inductive and deductive reasoning, along with pathos, appealing to the emotions of the reader. Sound logic coupled with limited fallacies services Melinda the ability to construct an editorial that effectively explains and poses solution to AIDS in India. Throughout the column, Mrs. Gates successfully grabs
