Imagine yourself horribly harmed as a result from a car accident that could have been prevented. Similar to what a car looks like after an accident, we see a human face that generates a feeling of what could occur to us, if we were to be involved in such undesirable incident. When car accidents happen, they are often times mortifying to those who suffer from it. Also, car accidents lead to permanent destruction, endless trauma, or even death. It is crucial to take essential precaution to avoid car accidents and innocent deaths. The author sets up his/her argument with the appliance of a method appeal; pathos. In the advertisement, the author introduces pathos as the primary method of appeal. The author makes it evident that it is an anti-speeding
