Example Of Ethos Pathos Logos

The population of the world is growing rapidly and unfortunately, we may not enough food to feed everyone. A man by the name of Marcel Dicke, an ecological entomologist, in his talk Why not eat insects at TEDGlobal 2010, suggests that consuming insects as a source of food can help counter this issue. His targeted audience is essentially people across all continents with access to the talk, but more specifically towards people in Western world. Dicke attempts to change people’s preconceptions of insects and tries to convince his audience to get on board with eating insects. Throughout the talk, Dicke used appeals to ethos, pathos, and logos to help get his message across on eating insects. Firstly, Dicke appeals to ethos through utilizing his personal experiences. He begins by stating that the Western world eats too much meat and exclaims “We could do with much, much less -- and I know, I've been a vegetarian for a long time” (8:14). Suggesting that he once may have eaten meat, this emphasizes his knowledge on the topic and shows his audience that in actuality they do not have to depend on meat as a food source. Earlier on in the talk he shows a picture of himself “enjoying a meal with caterpillars, …show more content…
He begins his talk by stating “You're not representing the overall population of the Earth...there's 80 percent [of people] out there that really eats insects” (0:11). This is very interesting in that it indicates that his audience is apart of the minority, suggesting that they should join in the majority that already do. Another example is when he says “You take 10 kilograms of feed, you can get one kilogram of beef, but you can get nine kilograms of locust meat” (9:21). Here he shows logically how it makes more sense to eat insects because you get more output than other meat sources. His appeals to logos are very effective and are what really solidify his