Examining the Techniques and Benefits of Email Personalization
Businesses can benefits from email personalization in multitudinous ways. Despite all of the advancements in technology, and the expansion of social media marketing, email still reigns supreme in the direct marketing category. While businesses and marketers still use email as a powerful marketing and branding tool, the manner in which email marketing is engaged has definitely changed. One powerful tool that is a significant part of email marketing is email personalization.
Defining Email Personalization
For the sake of elucidation for readers who may not have a lucid perspicacity of email personalization, a brief definition and explanation may be in order. Email personalization …show more content…
In this fast pace world, people are being bombarded with information via television, radio, social media, text message and email. They have become very adept at scanning and discarding content that does not seem to interest them. By using some of the following techniques, businesses and marketers will be able to engage the people on their email list in a more efficacious manner.
Some of the most common personalization techniques are:
• Greeting recipients by name, usually the first name, but in certain markets they may be greeted by their first and last name, or by the appropriate prefix and the last name.
• Grouping customers in different persona categories will allow the marketer to provide content and resources that are more appropriate to the specific wants and needs of the recipients. It is important to understand that the more relevant the content, the more responsive and engaged the recipient will be.
• Consider geographical location and time zones. Based on the customer intelligence that has been gathered by the marketer, they will be able to send emails that are released at the proper time to be of best use to the
Businesses can benefits from email personalization in multitudinous ways. Despite all of the advancements in technology, and the expansion of social media marketing, email still reigns supreme in the direct marketing category. While businesses and marketers still use email as a powerful marketing and branding tool, the manner in which email marketing is engaged has definitely changed. One powerful tool that is a significant part of email marketing is email personalization.
Defining Email Personalization
For the sake of elucidation for readers who may not have a lucid perspicacity of email personalization, a brief definition and explanation may be in order. Email personalization …show more content…
In this fast pace world, people are being bombarded with information via television, radio, social media, text message and email. They have become very adept at scanning and discarding content that does not seem to interest them. By using some of the following techniques, businesses and marketers will be able to engage the people on their email list in a more efficacious manner.
Some of the most common personalization techniques are:
• Greeting recipients by name, usually the first name, but in certain markets they may be greeted by their first and last name, or by the appropriate prefix and the last name.
• Grouping customers in different persona categories will allow the marketer to provide content and resources that are more appropriate to the specific wants and needs of the recipients. It is important to understand that the more relevant the content, the more responsive and engaged the recipient will be.
• Consider geographical location and time zones. Based on the customer intelligence that has been gathered by the marketer, they will be able to send emails that are released at the proper time to be of best use to the