Examination And Subsequent Repair Of A Customer 's Asset Essay

1949 Words Apr 18th, 2016 null Page
The basic product is the services provided in the examination and subsequent repair of a customer’s asset. The core benefit of this product is peace of mind that the service has be carried out by competent technicians. This service is intangible and inseparable (Kotler, et al., 2013, p. 417), even though it is tied to a physical product (Kotler, et al., 2013, p. 452). As a result the service can vary from customer to customer (Kotler, et al., 2013, p. 417).
The original equipment manufacturers (OEMs) of the physical product pass on the responsibilities to their customers to maintain their products through their life cycle (Amaya, et al., 2014, pp. 283-287), from product stand-by, product usage and maintenance after the end of the warranty period. As such, the need for the business services arise when a product is in its in-use stage as well as, end-of-life stage in the product life cycle. Nonetheless, care should be taken not to attach all the attention to the product (Kotler, et al., 2013, p. 401) as this draws away from the market orientation perspective. Due to this the business has to keep up-to-date with the manufacturers’ product life cycles to determine customers’ current and future needs (Tan & Liu, 2014, p. 436) in the market place.
2.3. Competition
The business faces direct competition, firstly from the length of warranty periods that an OEM offers (Guajardo, et al., 2015, p. 4) its customers, which allows it to compete with other OEM’s. Subsequently, this means…

Related Documents