Robert simply asked the Dean if there was anything that the school could help the cosmetic industry to address the problem of inclusion of animals in experimental testing and to discuss alternatives to animal testing. Cosmetic industry has recently and heavily been attacked by animal activists. Animal activists requested that the cosmetic industry should introduced different methods in experimenting toxicity and safety of the products (Goldberg 1980).
In 1981, Johns Hopkins Center for Alternatives to Animal Testing was established under the Johns Hopkins University Bloomberg School of Public Health. Johns Hopkins Center for Alternatives to Animal Testing was offered $1 million grant for a three-year research from the Cosmetic Toiletry and Fragrance Association. The main purpose of this research was to find alternative methods to animal testing and funds were to used in developing “non-whole animal methods” to test any products in the market (Goldberg