Launching of Everquest II , an ethical dilemma
Introduction
Scott Mc Daniel, the Vice President for Marketing for Sony online Entertainment was facing an ethical dilemma. Everquest II, an online role-playing game (RPG) was supposed to be launched recently as a sequel to the hugely popular Everquest I launched back in 2004. The game had a dynamic storyline which would change on a monthly basis depending on the actions of the players and the guests. The game is supposed to become a huge success and SoE was expecting high profits and favorable customer response. However, the game faced several legal issue related to the death of a child who was killed by his father when his crying interrupted the father’s playing of Everquest I. Thus Scott Mc …show more content…
He could portray that the incident was devastating not only to SoE but also for the entire gaming community. He should extend his trust towards the gamers by encouraging them to swear an oath to handle Everquest II responsibly. He must publicly show his belief in his customers to prevent deaths like these from happening
• Have two-way conversations:
Scott Mc Daniel should realize that taking all the decision on his own without seeking the opinion of others would always lead to failure. The should conduct surveys, take feedback from the gamers who played Everquest I, so that he would be able to better understand the root cause of tragedies like this. Then he should incorporate the learnings in his safety campaign for the new game. As a results the safety guidelines and the features would be better as well as the customer satisfaction would be high as their suggestions and opinions were sought.
• Demonstrate moral authority:
Scott Mc Daniel could publicly apologize for misfortunate incident that took place. He could admit to the possible flaws of the previous game that led to the tragedy and promise that the new version would contain certain fail safes which would prevent gamers from obsessing over the game. He should also ask the support of the public to help him prevent such incidents by being responsible and
Introduction
Scott Mc Daniel, the Vice President for Marketing for Sony online Entertainment was facing an ethical dilemma. Everquest II, an online role-playing game (RPG) was supposed to be launched recently as a sequel to the hugely popular Everquest I launched back in 2004. The game had a dynamic storyline which would change on a monthly basis depending on the actions of the players and the guests. The game is supposed to become a huge success and SoE was expecting high profits and favorable customer response. However, the game faced several legal issue related to the death of a child who was killed by his father when his crying interrupted the father’s playing of Everquest I. Thus Scott Mc …show more content…
He could portray that the incident was devastating not only to SoE but also for the entire gaming community. He should extend his trust towards the gamers by encouraging them to swear an oath to handle Everquest II responsibly. He must publicly show his belief in his customers to prevent deaths like these from happening
• Have two-way conversations:
Scott Mc Daniel should realize that taking all the decision on his own without seeking the opinion of others would always lead to failure. The should conduct surveys, take feedback from the gamers who played Everquest I, so that he would be able to better understand the root cause of tragedies like this. Then he should incorporate the learnings in his safety campaign for the new game. As a results the safety guidelines and the features would be better as well as the customer satisfaction would be high as their suggestions and opinions were sought.
• Demonstrate moral authority:
Scott Mc Daniel could publicly apologize for misfortunate incident that took place. He could admit to the possible flaws of the previous game that led to the tragedy and promise that the new version would contain certain fail safes which would prevent gamers from obsessing over the game. He should also ask the support of the public to help him prevent such incidents by being responsible and