Cunningham, P., Taylor, S. and Reeder, C. (1993), “Event marketing: the evolution of sponsorship from philanthrophy to strategic promotion”, Proceedings of the 6th Conference on Historical Research in Marketing and Marketing Thought, Michigan State University, East Lansing, MI.
Day, G. (1994), “The capabilities of market-driven organizations”, Journal of Marketing, Vol. 58 No. 4, pp. 37-52.
De Pauw KP, Gavron SJ. Disability Sport. Second edition. Champaign, IL: Human Kinetics, 2005
Farrelly, F. (1999), “An interview with John Moore, marketing director, Sydney 2000”, Sport Marketing Quarterly, Vol. 6 No. 2, pp. 12-14.
Gilbert, D. (1988), “Sponsorship strategy is adrift”, The Quarterly Review of Marketing, Vol. 14, pp. 6-9.
Gold JR, Gold MM. …show more content…
Olympic Cities: urban planning, city agendas and the World’s Games, 1896 to the present. Studies in History, Planning and the Environment series, London: Routledge, 2007
International Event Group (IEG) (2002), Sponsorship Spending Will Lag behind Predicted Economic Rebound, IEG Sponsorship Report, Vol. 20.
International Paralympic Committee. About the IPC. Bonn: International Paralympic ommittee. Available online at:http://www.paralympic.org/release/Main_Sections_Menu/IPC/About_the_IPC,
(accessed 11 July 2017)
Séguillon D. The origins and consequences of the first World Games for the Deaf: Paris, 1924. International Journal of the History of Sport 2002;19(1):119
MacAloon JJ. This Great Symbol: Pierre de Coubertin and the origins of the modern Olympic Games. Chicago: University of Chicago Press, 1981
Goodman S. Spirit of Stoke Mandeville: the story of Sir Ludwig Guttmann. London: Collins, 1986 Guttmann L. Textbook of Sport for the Disabled. Aylesbury: HM & M Publishers, 1976
Gallagher M. Athletics. Aylesbury: British Sports Association for the Disabled, 1982 Special Correspondent. Games for Paralysed Archery Tournament at Ministry Hospital. The Times, 30 Jul 1948: …show more content…
Press Release: IOC and IPC sign agreement on the organisation of the Paralympic games. 10 June 2001
International Olympic Committee. Press Release: IOC and IPC sign amendment to 2001 agreement. 25 August 2003
International Olympic Committee. Press Release: IOC and IPC sign agreement extension for 2014 and 2016. 22 June 2006 Carisbroke, Porritt A, Lord Webb- Johnson, Lord Heyworth, Templer EM, Londin H, et al. Games For The Paralysed. The Times 20 Mar 1956: 11.
Meenaghan, A. (1991), “The role of sponsorship in the marketing communications mix”, International Journal of Advertising, Vol. 10, pp. 35-47.
Meenaghan, T. (1994), “Point of view: ambush marketing: immoral or imaginative practice?”, Journal of Advertising Research, Vol. 34, pp. 77-88.
Meenaghan, T. (1998), “Current developments and future directions in sponsorship”, International Journal of Advertising, Vol. 17, pp. 3-28.
Miyazaki, A.D. and Morgan, A.G. (2001), “Assessing market value of event sponsorship: corporate Olympic sponsorships”, Journal of Advertising Research, Vol. 41 No. 1, pp. 9-15. Pilson, N. (1996), presentation at the University of Oregon, Eugene, OR,
Day, G. (1994), “The capabilities of market-driven organizations”, Journal of Marketing, Vol. 58 No. 4, pp. 37-52.
De Pauw KP, Gavron SJ. Disability Sport. Second edition. Champaign, IL: Human Kinetics, 2005
Farrelly, F. (1999), “An interview with John Moore, marketing director, Sydney 2000”, Sport Marketing Quarterly, Vol. 6 No. 2, pp. 12-14.
Gilbert, D. (1988), “Sponsorship strategy is adrift”, The Quarterly Review of Marketing, Vol. 14, pp. 6-9.
Gold JR, Gold MM. …show more content…
Olympic Cities: urban planning, city agendas and the World’s Games, 1896 to the present. Studies in History, Planning and the Environment series, London: Routledge, 2007
International Event Group (IEG) (2002), Sponsorship Spending Will Lag behind Predicted Economic Rebound, IEG Sponsorship Report, Vol. 20.
International Paralympic Committee. About the IPC. Bonn: International Paralympic ommittee. Available online at:http://www.paralympic.org/release/Main_Sections_Menu/IPC/About_the_IPC,
(accessed 11 July 2017)
Séguillon D. The origins and consequences of the first World Games for the Deaf: Paris, 1924. International Journal of the History of Sport 2002;19(1):119
MacAloon JJ. This Great Symbol: Pierre de Coubertin and the origins of the modern Olympic Games. Chicago: University of Chicago Press, 1981
Goodman S. Spirit of Stoke Mandeville: the story of Sir Ludwig Guttmann. London: Collins, 1986 Guttmann L. Textbook of Sport for the Disabled. Aylesbury: HM & M Publishers, 1976
Gallagher M. Athletics. Aylesbury: British Sports Association for the Disabled, 1982 Special Correspondent. Games for Paralysed Archery Tournament at Ministry Hospital. The Times, 30 Jul 1948: …show more content…
Press Release: IOC and IPC sign agreement on the organisation of the Paralympic games. 10 June 2001
International Olympic Committee. Press Release: IOC and IPC sign amendment to 2001 agreement. 25 August 2003
International Olympic Committee. Press Release: IOC and IPC sign agreement extension for 2014 and 2016. 22 June 2006 Carisbroke, Porritt A, Lord Webb- Johnson, Lord Heyworth, Templer EM, Londin H, et al. Games For The Paralysed. The Times 20 Mar 1956: 11.
Meenaghan, A. (1991), “The role of sponsorship in the marketing communications mix”, International Journal of Advertising, Vol. 10, pp. 35-47.
Meenaghan, T. (1994), “Point of view: ambush marketing: immoral or imaginative practice?”, Journal of Advertising Research, Vol. 34, pp. 77-88.
Meenaghan, T. (1998), “Current developments and future directions in sponsorship”, International Journal of Advertising, Vol. 17, pp. 3-28.
Miyazaki, A.D. and Morgan, A.G. (2001), “Assessing market value of event sponsorship: corporate Olympic sponsorships”, Journal of Advertising Research, Vol. 41 No. 1, pp. 9-15. Pilson, N. (1996), presentation at the University of Oregon, Eugene, OR,