Evapor-Paint Case Study

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Our product Evapor-Paint is a problem solving paint for any home renter, teacher, or college student. We have designed a product that allows you to paint whatever you wish, but not having to commit to it. With Evapor-Paint, you can remove your creation with water and will be gone within a day. Most people who are in a temporary living space are not able to express themselves in their homes, our product gives them that freedom. The positive fact about Evapor-Paint is that their is not a huge amount of competitors. I will be examining the company Tempaper. Tempaper is a company that creates removable wallpaper that is easy to apply as well as take off. This company is our biggest competitor because of the temporary factor of it. I will be asking …show more content…
According to multiple buyers it took them many times to apply the wallpaper. They suggested actually hiring someone to do it for you. This adds to the cost of the semi-reasonable price for this product. With that, consumers also saw glue marks from the adhesive when removing the wallpaper. The website states that you do not need to add an extra coat of paint once you remove it, but the glue marks are apparently too bad that you must. For temporary home owners and people who cannot actually paint over a wall, this makes Tempaper seems very discouraging. You do not want to risk having to pay for damages to your walls for a piece of wallpaper.
Distribution:
Because Tempaper is made in the United States, it is more locally sold. They have not yet established a huge global relationship. Tempaper does not exist in stores, everything is completely online. Their main target are college students. Tempaper has seen an increase in dorm decorating and styling. They also focus on apartments in larger areas that include big cities. College kids tend to flock to the bigger cities and are found to be more creative than the average home owner. Tempaper is now trying to appeal to designers and home decorators. They are trying to sell to a more up scale market.
Reputation and

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