Putnam and Campbell states, evangelicals “sought to soften the hard edge of fundamentalism and reengage with American society” while they addressed post WWII American issues, such as prosperity and personal morality, race, and the family with the new norms of conservative (Putnam and Campbell 13). Also, a protestant evangelical preacher, the Southern Baptist Billy Graham, began to convey his messages through television, “attracting huge audiences and calling on them to make ‘decisions for Christ’” (Oxtoby and Segal 193). With the new conservative norms and new technology, evangelicals become the important faith in American people, affecting social moral systems in American society, as the social religion and social morality.
During the 1970s, people’s personal morality based on Evangelical Protestant experienced the political issues generating incentives for individual and collective action in society (Putnam and Campbell 81). Putnam and Campbell explain the reason that, in the 1960s, America experienced cultural war, which was intertwined with the rapid changes of sexual morality. Having gone through personal moral decay in the Sixties, during the 1970s and 1980s, American conservative view on sexual morality was more attracted to evangelical church than the 1950s (Putnam and Campbell …show more content…
Putnam and Campbell state, “Over roughly the last three decades, sex and family issues like abortion and same-sex marriage have brought this religious-political coalition together” (Putnam and Campbell 414). Even today, on the website of Billy Graham, called Billy Graham Evangelistic Association, shows the striking catchphrase: “Pray. Vote. Engage.” It asserts the political views on the sexual issue in their statement of faith: “God instituted monogamous marriage between male and female as the foundation of the family … For this reason, we believe that marriage is exclusively the union of one genetic male and one genetic female”. In the same way that Lincoln had shown during the Civil War in terms of slavery issue, today, sexual morality issues are brought up with biblical languages in order to assert political agenda. Political agenda activates the movement of the people and political participation. Likewise, since the post-WWII, evangelicals affected America social morality as a social religion, and it has become the religious politics and political religion through the history. Evangelical pastors talk about a Republican candidate during a church service, and as a political religion, religious leaders persuade people how to vote (Putnam and Campbell 420, 414). At least from Abraham Lincoln to Donald Trump,