The camerawork and editing are crisp and creates an atmosphere in which the viewer feels as though they are in the scenes with the actors. This trailer also creates a 3D effect so that the viewer is immersed in the reality of the movie, therefore increasing the effect of terror. The sharp images fit the screen meticulously, and the sound design compliments the features. For instance, in particular scenes, the audience experiences horror just by the sheer genius of creating an image with enough lighting but still maintaining the terror of night. This enables the viewers to see what the characters in the movie are not able to see, such as the blind man creeping up on Rocky after she assumes he is dead. This trailer also created a sense of credibility (ethos) because it implies that the cinematography of the actual movie is exemplary. It builds on believability and does not outrageously stretch the imagination of the viewer. The visuals and editing are apt and portray a realistic expectation of the movie while still appealing to the emotions of the audience (pathos), which is necessary in convincing audiences to purchase tickets to go and watch the movie in cinemas. Pathos and ethos are used in this context to sell a thrilling experience for the target audience who are often captivated by such movies. The viewers are able to sympathize with both Rocky and the blind man and still be …show more content…
First, the sound effect is awesome, the visuals and texts are clear, and an ominous tone is quickly set. With the help of apt sound design and great editing, the trailer is able to give the viewer the gist of the movie without giving too much away. It also does an excellent job of introducing the main cast by providing context of the motivation behind their behavior. It focuses on the main characters without overwhelming the viewer with too many cast members. The trailer provides a balance of good and evil; good in the sense that Rocky is portrayed as a loving sister who only wants the best for her family, but also bad because she and her friends decide to rob a blind man. It however, does not go into the depth of the characters of the cast, and therefore manages to maintain suspense. This gives room for imagination which then compels the viewer to purchase a ticket to the