Evaluating Youth 's Buying Behavior Regards Sport Shoes ( Adidas Shoe )

763 Words Mar 22nd, 2015 4 Pages
Marquay DavisMr. MarshENG-111-D1023 March 2015Derakhshide, Hamed, and Mohammad Kazem Emadzadeh. "Evaluating Youth 's Buying Behavior Regards Sport Shoes (Adidas Shoe)." Interdisciplinary Journal of Contemporary Research In Business 3.10 (2012): 581-9. ProQuest. Web. 21 Mar. 2015. The authors of “Evaluating Youth 's Buying Behavior regards Sport Shoes (Adidas Shoe)” are Hamed Derakshide and Mohammad Kazem Emadzadeh. I could not find any background information on either of the two authors, but this is a creditable journal article because it comes from NC live, is scholarly and peer-reviewed. The journal article was published on February 2012. It is current for the discipline business because it talks about the behavioral actions of the consumer which can be profited from by a companyThe main purpose of this source is to inform readers about Derakshide and Emadzadeh’s investigation on the behavior of the young on sports shoes (addids) so companies and businesses may better understand the physiological mind of the consumer so they can profit from it. The questions regarding about is this source a webpage, who paid for it, source material, organization and university cannot be answered since this source was found in NC live. It cannot be determined if the authors were biased because no information wasn’t found about them including their background information and majors. Although the authors do make convincing assumptions, such as stating that, while consumers purchase the shoe,…

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