Propaganda is used in million different types of ways throughout mass media. Facebook, Twitter, Snapchat, Instagram and many more. Propaganda is the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. Propaganda is a powerful tool when it is being combined with mass media. It only shows one side of the story so you can be convinced by what it is offering you. Propaganda is used by companies who make billions of dollars each year, such as Dr.Dre Beats, and Apple iPhones. They use propaganda by grabbing the costumer’s attention, then informing them with the product and why they should buy it, but they only tell you what they want you to know. …show more content…
Propaganda uses pathos to attach the reader or readers to the message with its emotions so that they are convinced. A propaganda technique that uses emotions to convince its reader is transfer. The transfer technique uses your feelings about one certain thing to make you feel the same way about something else. Transfer may get you to feel a positive feeling about something by seeing and image and liking it. It may get you to feel a negative way by seeing an image that can make you dislike something. This technique can be a powerful tool while combined with propaganda and media mass by helping out good causes such as the DAWN washing soap. It uses images of cute, innocent penguins being washed with DAWN soap and this is creating and positive image to the viewer of this commercial. Another example would be the shoe company Toms. Toms makes the viewer picture a positive image of them purchasing a pair of Toms and one pair being delivered to someone in need of shoes. This makes the viewer connect with its emotions and want to help out. Therefore this all connects to making whoever viewed this and picturing a positive image to be convinced by its propaganda and transfer to help the cause and make a good change. This technique can be a powerful tool while combined with propaganda and media mass by helping out good …show more content…
This is called Plain Folks. Plain Folks is a technique that is designed to send a message that a product or person is “just like you”. The goal of this technique is to convince the viewer or gain it’s trust that these people or product are just like you and there’s nothing wrong if the viewers do it too. Plain folks want you to feel connected towards that politician, product or program. An example would be President Obama going out to a Relay for Life event and participating on normal people activities and this event and making the viewer feel connected and comfortable with President Obama. Therefore, if they feel this connection they will go out and do the same or donate money to this cancer program. This is when ethos kicks in and combines with propaganda and plain folks. Ethos is the character, or how a certain person or program is. Plain folks demonstrate character by connecting and gaining the viewers trust to get you to support a product, program or person. Plain folks combined with propaganda and mass media is a powerful tool that can help make a change in a program or institution or person. It makes the viewers character connects with the person’s character and convinces them to do