Evaluating Scientific Polls

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A larger sample size is able to create some validity for a poll, but it is usually only considered reliable if the sample size truly reflects the population or target audience accurately. Another important way to evaluate the validity of a poll is confirming if the poll is scientific or not. Sheldon Gawiser and G. Evans Witt explain that “the only polls that should be reported are “scientific” polls” (Gawiser & Witt, n.d.). Scientific and unscientific polls provide two different services, scientific polls purposely select and respondents while unscientific polls are usually taken by those who “volunteer” their opinions which results in polls that are typically just for entertainment. Gawiser & Witt continued by confirming that when done correctly,

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