Euro Disney Case Study

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Taking a look at the above mentioned factors that lead to the poor performance of Euro Disney in their first year of operation, some of the factors were possibly foreseeable, while some were not foreseeable and uncontrollable. Factors could have been foreseen and controlled by the mere study of history and culture of Europe. This study would have found that Europe has their own famous cartoon characters, and how long they usually tend to vacation. The research would have shown that wine and breakfast are important to the Europeans. With the World Fair and The Olympic Games going on at the same time, EuroDisney should have delayed its opening so more people would have wanted to attend. The only unforeseeable event would have been the Airfare …show more content…
They simply did not do their homework. In a nation of couturier fashion and elegance, to emphasize size and glamour was ‘tres gauche”. Bigger and better is a selling feature of the American psyche not of the French. They eat one croissant not a dozen donuts. They buy one designer handbag rather than 6 knock offs. The assumption of a common bond over fairytales was erroneous. The belief that the society functioned like the American society was just wrong because the French are highly unionized, and quite highly socialized in a political sense. Liberty and independence are even more ingrained among the French than the Americans. They believe they invented the concepts and the Americans high jacked them for their …show more content…
In Hong Kong, it seemed that visitors actually wanted to feel like they were in a fairytale and instead, Hong Kong Disney was laid out too similar to other parks nearby. Hong Kong Disney wasn’t as much of a failure as EuroDisney when starting out, but it also didn’t meet the projected number of visitors for the first few years it was open and lost money. Unlike EuroDisney, Hong Kong Disney visitors didn’t necessarily think their cultures famous TV characters were better; they were simply just very unfamiliar with American Disney characters like Mickey Mouse. While Disney tried to avoid the same problems they encountered when opening EuroDisney, they were misled and found a completely new culture and a different set of problems they faced in the opening of Hong Kong

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