Ettihad Airlines Case Study
The first one is the fact that it is supported by a rich background and fuel oriented country for which the funding of a new marketing strategy program is not a problem at all. In fact, the Arab world has recently started various projects to diversify its sources of incomes and tourism has developed to be one of the most important industries in the area. Through the promotion of its national airline then, the government of the country will actually be promoting its tourism industry. Moreover, as for the aircrafts and the operational costs as well as a team of marketing managers to support the strategic plan, the organization is fully equipped to take off for the following marketing strategy.
Recommended Strategy Route
There are two broad strategic directions which are available to the firm under discussion. The first direction is the primary demand centered one and the other one of the selective demand centered one. A primary demand centered marketing strategy is an attempt by the organization to actually grow at the level of sales. This means that such a strategy will be focusing on increasing the customers of the existing brand and this will be either done by attracting those who are currently not using the product of the organization (non users) or to make the existing