An exclusive ecommerce marketplace for the handmade and vintage items is Etsy. And as the process of helping their sellers to develop their business they arranged a fund raising campaign. Like the crowding platform Kickstarter, Indiegogo and Gofundme the online company started a campaign called the ‘Fund on Etsy’. The campaign comprises of 10 days or for one month or for a month and a half and even for two months.
Nikki Summer is the Senior Manger of Public relations in the online marketplace, while explaining about the campaign said that the company chooses the sellers depending on the fact that they were able to benefit more through crowd funding platform. And in order to reduce the pressure among the sellers