Trump's Speech Analysis

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4. The effectiveness of ethos in Trump’s speech
A stereotype about politicians has been embedded in people’s mind. Politicians in America were considered as mere talkers, having not enough power to change the statue quo. Since many voters have seen through those political games, they started to lose confidence to the politicians and have been criticizing of deception and hypocrisy of politicians. In American presidential history, there were many scandals happened to the presidents, such as Watergate scandal and Lewinsky scandal, which finally led to the erosion of presidents’ popularity and reputations. At this point, a candidate’s personal image is rather important in order to leave a good impression among the voters. There were investigations
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In the western discourse practice, speaker’s prominent social and political status can be easily transformed into useful rhetorical resources. The construction of identity is a basis in the presidential speechmaking, through which candidates show their authority and important role they played as a member of society (Liu Yameng, 2004:163). President, as a core of national government, is a position that requires high qualifications and prominent social position that is widely acknowledged by the public. That is to say, being a president of a nation, one is required to be qualified enough to deal with the domestic and international affairs. Besides, he or she must have the authority in a certain field, and thus they can greatly mobilize social resources, because it is known to us that a candidate with great reputation always has great social influences. Therefore, candidates with high social position can attract more public attention, which is the prerequisite of running for presidential election. Although Donald Trump took part in the presidential election as a political outsider, his experience in business and great social status still become his competing resources. This is why when Donald Trump announced his running for president, great waves were caused in the United …show more content…
In his book, Trump highlights that the Americans are now in a situation where people try to make America great again instead of a joyful situation (Trump, 2015:13). Using this slogan as his main campaign theme, Donald Trump meant to mention himself in the same sentence as Reagan, who was also a halfway politician but won his good reputation and popularity among the Americans. We could see his attempt to evoke audiences’ memories to this powerful president and create his credibility. As we know, running for the presidency is a time and money-consuming process. Behind those candidates are various interests group. In order to get their supports in finance, candidates to some extent work for them and make comments that benefit them. So most candidates cannot represent the majority of the people. Trump reminded audiences of his net worth a couple times in his

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