An ethnographically guided research methodology is used to conduct this research (Hamersely, 1992). Ethnography was developed by anthropologists in the late nineteenth and early twentieth centuries for the study of small-scale, traditional, isolated societies, although it is now widely used by practitioners of many disciplines in all kinds of research settings (Angrosino, 2007). Ethnography is a plan of action or strategy of investigation in which the researcher studies an intact cultural group over a prolonged period of time in a naturalistic setting to understand research problems on the basis of how people's values and beliefs direct their actions and therefore understanding those actions (Crede and Borrego, 2013).
Ethnography research methodology …show more content…
Individuals from a certain cultural identity hold common characteristics such as languages, practices, customs, values and views. Individual cultural identity reflects through their social behavior which influences the social interactions among them. According to Parahoo (2006) ethnographers are interested in how the behavior of individuals is influenced or mediated by the culture in which they live. So ethnographers have a tendency to explore the meaning that participants make in their life. The subjects expressed these meanings through verbal and nonverbal cues such as daily routine practice, style of greeting, the way of addressing each other, different gestures and postures, talking, interacting with each other in different …show more content…
Ethnographic approach helps the researcher to achieve insight into the issues that immediately not visible to find out if applying any other qualitative approach. This is a demonstratable advantage of the ethnographic method over any other qualitative approaches to find out the aims of this research. Ethnography provide an opportunity to the researcher and the participants to interact a discuss and learn and clarify any obscurities. Allowing the subjects to behave naturally in their own settings while collecting the data without any restriction is an added advantage of ethnographic approach to collect rich and depth data. Ethnographic research tools enable the researcher to understand the complex situation more fully and this is also a reason to choose ethnography for this
Ethnography research methodology …show more content…
Individuals from a certain cultural identity hold common characteristics such as languages, practices, customs, values and views. Individual cultural identity reflects through their social behavior which influences the social interactions among them. According to Parahoo (2006) ethnographers are interested in how the behavior of individuals is influenced or mediated by the culture in which they live. So ethnographers have a tendency to explore the meaning that participants make in their life. The subjects expressed these meanings through verbal and nonverbal cues such as daily routine practice, style of greeting, the way of addressing each other, different gestures and postures, talking, interacting with each other in different …show more content…
Ethnographic approach helps the researcher to achieve insight into the issues that immediately not visible to find out if applying any other qualitative approach. This is a demonstratable advantage of the ethnographic method over any other qualitative approaches to find out the aims of this research. Ethnography provide an opportunity to the researcher and the participants to interact a discuss and learn and clarify any obscurities. Allowing the subjects to behave naturally in their own settings while collecting the data without any restriction is an added advantage of ethnographic approach to collect rich and depth data. Ethnographic research tools enable the researcher to understand the complex situation more fully and this is also a reason to choose ethnography for this