Ethnographic Essay: The Red Lobster

The purpose of this ethnographic essay is to explain how Red Lobster uses subtle trigger items to attract customers, explain how they do business and how they give you the feeling of friends and family every time. Imagine yourself on a dry dock on the coast of Maine, bringing in your haul from a big fishing trip; this is how the author feels about his trip to the Red Lobster restaurant. The Red Lobster gives you a feel of how it is to be a fisherman whenever you walk inside. By providing this experience, they attract customers and keep showing a profit.
The Red Lobster is known for its incredible seafood but what you really notice is how nice it looks on the outside with its red walls and its black pointed roof, as well as the posts out front with rope tied in them, which gives you the feeling of standing on a dock. When you first walk into this fine establishment, you would see a giant metal crab on the hostess booth shining with its brilliant colors in the sunlight. The sunlight reflecting off the crab reminded me of a sunset off the coast of Maine. There is also an aquarium full of live lobsters that you can look at while you are waiting to be seated. The sight of the lobster tank reminded me of the time I went to Maine and went on a lobster trapping excursion. As the hostess escorts you to your table, you see a bar to your left that has tables with sea-inspired centerpieces on them. As you look above, you can see various nautical objects such as canoes, telescopes and model ships. If you look on the walls you can see paintings of …show more content…
The essay I have written about the Red Lobster has shown me that companies can use objects to spark memories in people, which in turn bring the customers back again and