Ethnocentrism In Intercultural Communication

Decent Essays
Ethnocentrism, an important concept in intercultural communication (IC), has been thoroughly discussed and investigated in present researches and studies. We may regard ethnocentrism as the feeling that one's group has a mode of living, values and patterns of adaptation that are superior to all others. Berry and Kalin concluded that ethnocentrism is lacking acceptance of cultural diversity and intolerance for outgroups. According to Bennett et el. (2004), an individual with ethnocentric views will avoid cultural differences through denying its existence, raising defense against the differences and minimizing its importance. Under such circumstances, potential communication problems could result in misunderstandings (Neuliep & McCroskey, 1997) and reduced levels of intercultural-willingness-to-communicate (Lin & Rancer, 2003). Negative stereotypes, prejudice and behaviours against the outgroup would obstruct effective intercultural communications from taking place. (Qingwen et.el., 2007). …show more content…
Firstly, by showing his intolerance to the outgroup accent, he was protecting his own cultural identity and upholding the superiority of Australian accent. Secondly, the certain degree of anti-americanism on cultural intolerance may come along with the hidden political discontents. For example, the examiner himself might want to show his discontents over Bush Administration and wars on terrorism.

To conclude, ethnocentrism was detrimental to intercultural communications and we should handle it tactfully through enhancing our IC sensitivity and understandings of other cultures.

Bennett, J. M., & Bennett, M. J. (2004). Developing intercultural sensitivity: An Integrative approach to global and domestic diversity. In D. Landis, J. M. Bennett, & M. J. Bennett (Eds.), Handbook of intercultural training (pp. 147-165). Thousand Oaks, CA:

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