Ethnocentric Code Of Ethics

Since the creation of the Internet, the world has been changed drastically. Many of us take the luxury of just googling something for granted. Google, Amazon, and Yahoo! are one of the many web services that have surfaced since the creation of the Internet. These web service have begun to implement Targeted Advertisements. They basically take your past Internet usage or history to target advertisements towards yourself, in the hopes that you are interested or buy their product/service. This has led to huge controversy and has many individuals for and against targeted advertisements. Many believe their privacy is being breached and this method is unethical. The word ethic(s) is defined as, “the discipline dealing with what is good and bad and with moral duty and obligation” (Merriam-Webster). Ethic or Ethics is used in every decision we make as human beings. This shape how we treat each other and others in person to person interactions or interactions through the Internet. …show more content…
According to Jason, “Advertisers may soon know us better than we know ourselves. They'll understand more than just our demographics. They'll understand our most personal motivations and vulnerabilities. Worrisomely, they may elevate the art of persuasion to the science of behavior control” (Jercinovic). The main concern with targeted advertisement is that it may become so good that it can even predict human behaviors. This will lead to these programs knowing how to persuade better than any human could ever. This has led many to think we should establish a code of ethics to govern ourselves from potentially using target advertisements to persuade the