Customer Relationship Management At Nordstrom

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Customer Relationship Management in its purest form is good for both businesses and customers. It is the act of establishing and contributing to a relationship that is beneficial to both. The customer feels acknowledged and appreciated and the business cultivates loyalty and is better able to sell its wares.
In order for this relationship to be created customer data must be gathered and analyzed. A few years ago, I won’t say how many, I worked at Nordstrom as a salesperson. The culture was very customer-centric and each salesperson was asked to keep a personal book with a record for each customer including their name, address, phone number, purchases, size, likes and dislikes and special days. These books were like gold. Whenever one of
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A customer should have the right to decide what information they are comfortable providing. A company crosses the line when they decide to sell personal information to companies that have no relationship with their customer. It seems the selling of information is pervasive. I receive privacy letters from many different types of companies that I do business with - my mortgage company, my bank as well as various retailers explaining that they sell my information to third parties. I can call or write a letter to opt out but I often times wonder how far my information has gone before I ever received the notice. Why is it standard procedure to sell my information? Why do we need to opt out instead of opt in? I believe the answer is that big data is big business, not only for the companies gathering and selling information but also for data brokers whose sole purpose is to purchase, package and resell consumer information. Companies should be transparent in their plan for disseminating information from the onset of a relationship so consumers can decide if they are willing to trade their information for the products and services …show more content…
Our customer’s information was kept private and hopefully secure though I do not know the details on how that was accomplished. I choose not to work for a company that sells customer’s private information. If I were in charge of marketing communications for a company I would make it clear to my customers that their information was stored in a safe manner and that it was never sold to others. I believe this is something that would be seen as added value and would increase customer loyalty. I also believe this means I will not be working for a fortune 500 company but that is alright with me. I agree with Privacy.org’s slogan, “Privacy is a right, not a

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