Business Ethics Case Study: Ford Pinto

Based on the case of Ford Pinto, Ford Motor Company is totally major in designing their own style of products but the safety standards was not taken seriously. This is because, the Ford Pinto already has made their own strategy in managing the finances to produce a product. Therefore, due to its style or design, and cost constraints of products, using a suitable and safe fuel tank that prevent the fire in a rear crash, was undesirable. Referring to the cost benefit approach in utilitarian principle, there are three steps of analysis that involved. First, assess each available option. Second, assess each financial option and its benefits to entire audience and all those involved with the decision. Third, make the chosen decision that cannot …show more content…
Based on Ford Pinto cases, we can ask, “How utilitarian principle take an action in a matter?” To answer this question, the following step of act utilitarian approach is useful; first, identify the options available, especially on the consequences of certain actions. Second, determine the appropriate audience for selection. Third, remember that any choice is chosen, it sets an example for others, and others in the same state will be allowed in making similar selections. Fourth, making an available options will likely bring the best benefits to the right audience, taking into account the dangers and benefits. This utilitarian approach is helpful for making ethical issues. For example in this Ford Pinto case, the economic cost is the main problem in this company. The choice between two safety devices in product design in determining which is more likely to reduce death and injury. Therefore, the utilitarian determination brings a high moral level, though, in some cases, they turn out to be …show more content…
If we compare this method with the Utilitarian method, the right approach theory requires that we reserve the others the rights necessary to run their agency and pursue their well-being. In this case, in the management of an organization or company, can we imagine when ethical practice has disappeared from every human being? Is there still a transparency after that? We all know that ethics is the main thing that is the lifeblood of a company. Of course, the supposedly powerful empire will fall down if it is not ethical. That's what happened to Enron Corporation, which is a big and great company in designing the product. Nevertheless, the answer to such questions, there are a few steps in the right approach that could be taken. First, identify fundamental obligations, interests at stake, and values, stating any conflicts. Second, analyse the rules and actions to determine the options and rights at stake. Third, define the rules and actions of an audience. Fourth, evaluate the seriousness of the right violations that will occur with each option, taking into account both the level of rights and the number of violations and violations that involved. Lastly, make a choices that will result in the least infringement of