Ethics in Privacy and Confidentiality Research and marketing companies have the right to collect information form participants in surveys and other research practices. Marketing research companies must ensure that they follow all participant privacy and confidentiality rules. Marketing research companies have the responsibility to the participants to protect their identity and protect them from any third party companies looking to obtain personal information for the purpose of direct marketing, sales or and type of advertising (Council of American Survey Research Organizations, 2011). The only way that a research marketing company is allowed to disclose private or personal information to third parties is when the participant allows
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Most individuals think of ethics in terms of rules that is right or wrong (Stichler, 2014). With regards in reporting research ethics covers many areas including writing the truth, falsifying a report, misinterpreting the research data to please clients, and plagiarism (Stichler, 2014). Marketing researchers should always give credit for the work they use including methodology, instruments used, surveys, and any type visuals that is not their own …show more content…
Some guidelines associated with reports include formatting and the style if writing (Burns & Bush, 2012). The research report should have headings letting the reader know and understand the topic of each section throughout the research paper (Burns & Bush, 2012). Subheadings explain to the reader information in each individual section throughout the research paper and break down each section into specific parts (Burns & Bush, 2012). The style of the paper should appeal to any reader and the reader should understand most of the information throughout the research paper (Burns & Bush, 2012). The research paper should include the reason for the research, data collection methods, data analysis methods, and the overall findings associated with the research (Council of American Survey Research Organizations, 2011). When reporting research findings, the author, or authors are responsible to ensure all ethical standards are followed, ensuring the report contains minimal errors, and the research report is accurate with all reporting including the use of charts and other types of visual
Most individuals think of ethics in terms of rules that is right or wrong (Stichler, 2014). With regards in reporting research ethics covers many areas including writing the truth, falsifying a report, misinterpreting the research data to please clients, and plagiarism (Stichler, 2014). Marketing researchers should always give credit for the work they use including methodology, instruments used, surveys, and any type visuals that is not their own …show more content…
Some guidelines associated with reports include formatting and the style if writing (Burns & Bush, 2012). The research report should have headings letting the reader know and understand the topic of each section throughout the research paper (Burns & Bush, 2012). Subheadings explain to the reader information in each individual section throughout the research paper and break down each section into specific parts (Burns & Bush, 2012). The style of the paper should appeal to any reader and the reader should understand most of the information throughout the research paper (Burns & Bush, 2012). The research paper should include the reason for the research, data collection methods, data analysis methods, and the overall findings associated with the research (Council of American Survey Research Organizations, 2011). When reporting research findings, the author, or authors are responsible to ensure all ethical standards are followed, ensuring the report contains minimal errors, and the research report is accurate with all reporting including the use of charts and other types of visual