Deception is at the core of the issue when using placebo drugs as a form of treatment (Benedetti, 2012). Deception has multiple definitions is this situation. However, Blease, Colloca and Kaptchuk (2016) describe deception as the act of withholding information with the intention to mislead the individual into thinking something else. Even when doctors can support the idea that the use of placebos is an effective course of treatment because the positive expectations that arises from it has the ability to change the chemicals in the brain to induce similar chemical responses as would a real prescribed drug (Benedetti, 2012). However, many people do not want to be deceived, especially with regard to their health. In 2008, the AMA Council on Ethical
