The initial fee to open a Chick- fil- A is a mere $10,000 while other major fast food chains can charge up to one million dollars. Chick- fil- A also goes through an extensive and competitive application process in order to pick their next franchisees. The corporation prides itself on customer service, so they prohibit franchisees from opening more than one location. This way the owner of the restaurant is involved in the community and day- to day operations. Chick- fil- A choosing to franchise this particular way is holding them back from a larger profit. The company is not globally known, unlike their competitors, because of the strict rules implements onto the franchisees. Their method has been successful so far, but in the future it might harm the company more than benefit it. Chick- fil- A’s choice to not modernize their company and stick to their Baptist morals has pros and cons, only time will tell if it is an effective way to run a
The initial fee to open a Chick- fil- A is a mere $10,000 while other major fast food chains can charge up to one million dollars. Chick- fil- A also goes through an extensive and competitive application process in order to pick their next franchisees. The corporation prides itself on customer service, so they prohibit franchisees from opening more than one location. This way the owner of the restaurant is involved in the community and day- to day operations. Chick- fil- A choosing to franchise this particular way is holding them back from a larger profit. The company is not globally known, unlike their competitors, because of the strict rules implements onto the franchisees. Their method has been successful so far, but in the future it might harm the company more than benefit it. Chick- fil- A’s choice to not modernize their company and stick to their Baptist morals has pros and cons, only time will tell if it is an effective way to run a