AMZ Promoter: Article Analysis

Great Essays
Article 1: AMZ Promoter

So you’ve finally bitten the bullet; you’ve started your very own Amazon store, you have your products in place, and now...nothing. But I’ve done everything the article said to, you think, referring back to the free top 5 list you read. Yes, you did – and so have about a million other sellers. There’s nothing wrong with your site; you just need traffic. Like with any store, physical or digital, without a group of buyers in place, you’re not going to move any merchandise. The single most tried and true method of driving traffic is with an email list. By building an email list, you’re creating a buyer base that hopefully won’t just be interested in your products, but become repeat customers.

Unfortunately, you can’t just ask Amazon for a list of user emails;
…show more content…
Yes. Yes I did. A free e-book on Kindle is a great first step to building an email list. And then once you’re established, once the signup list grows, then you can start offering paid e-books on Kindle. This serves you with two purposes; one, it’s a form of a second stream of income, and two, it continues to help build up your clientele email list.

So why not just kick things off with a paid e-book? You could certainly try; it just may not go nearly as well as you’d like. Once you already have a free e-book that people are downloading, reading, and reviewing, it helps build up your credibility. Secondly, once people have already signed on with your email newsletter, you can then use it to sell them on the new book. Your newest email will read “Hey, need help with X? Well, I have a brand new e-book on the Kindle store that deals with just that! Best of all, it’s only three bucks! Tell your friends.”

You’re putting your established email list to work, getting a few quick sales, and growing your list further. Again, as long as the e-book was written with the right level of quality, it’s hard to beat this method. Setting Up

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