“Abercrombie and Fitch: Is it Unethical to be Exclusive”
Abercrombie and Fitch is one of America’s biggest clothing retailer that focuses on the casual wear of those who are young, pretty and cool. Abercrombie and Fitch has been using a very unique type of marketing segmentation towards there consumers. This market segmentation is due to their limited size range for their women’s apparel. Abercrombie excludes a specific type of sizes and genders. This ethical issue will be examined by the five ethical schools of thought in order to identify why it is neither ethical or unethical to exclusive in their market. The five ethical school of thought that would be used to determine if whether Abercrombie is being ethical or unethical are, the Utilitarian, …show more content…
The main reason why I would do such an act is sole based on the maximization of happiness according to the ethical school of Utilitarian. By having to acquiesce, I can stop the negative publicity happening to the brand and the customers of whom are being body shamed due to the company’s ethical action. This action can also help the current and future Abercrombie and Fitch customer and employees. The customers of Abercrombie and Fitch will have the opportunity to be able to purchase and acquire our products. The employees can also be much happier and proud of being part of a company that doesn’t push negativity towards its …show more content…
This rule will of equality can be great for Abercrombie and Fitch consumer by not allowing discrimination and body shaming of those who want to purchase our brand.
According to the ethical school of Rights I can be ethical by allowing others rights to be exercised. To be ethical I would grant the right to not be discriminated based on gender and size. The reason why this right is important is because everyone must have the right not to be discriminated based on their gender nor their size of their body.
I can be ethical by not discriminating my consumers based on their gender and body size. I would uphold this right by acquiesce to the demands of the media. By acquiesce to the media the economic effect of this action can help my brand become much more recognized as a brand that respects and treats it consumers equally rather than discriminating and body shaming.
Therefore, to be ethical according to the ethical school of rights I will not discriminate and body shame my consumers based on their gender and size and I will treat everyone the same.
Abercrombie and Fitch is one of America’s biggest clothing retailer that focuses on the casual wear of those who are young, pretty and cool. Abercrombie and Fitch has been using a very unique type of marketing segmentation towards there consumers. This market segmentation is due to their limited size range for their women’s apparel. Abercrombie excludes a specific type of sizes and genders. This ethical issue will be examined by the five ethical schools of thought in order to identify why it is neither ethical or unethical to exclusive in their market. The five ethical school of thought that would be used to determine if whether Abercrombie is being ethical or unethical are, the Utilitarian, …show more content…
The main reason why I would do such an act is sole based on the maximization of happiness according to the ethical school of Utilitarian. By having to acquiesce, I can stop the negative publicity happening to the brand and the customers of whom are being body shamed due to the company’s ethical action. This action can also help the current and future Abercrombie and Fitch customer and employees. The customers of Abercrombie and Fitch will have the opportunity to be able to purchase and acquire our products. The employees can also be much happier and proud of being part of a company that doesn’t push negativity towards its …show more content…
This rule will of equality can be great for Abercrombie and Fitch consumer by not allowing discrimination and body shaming of those who want to purchase our brand.
According to the ethical school of Rights I can be ethical by allowing others rights to be exercised. To be ethical I would grant the right to not be discriminated based on gender and size. The reason why this right is important is because everyone must have the right not to be discriminated based on their gender nor their size of their body.
I can be ethical by not discriminating my consumers based on their gender and body size. I would uphold this right by acquiesce to the demands of the media. By acquiesce to the media the economic effect of this action can help my brand become much more recognized as a brand that respects and treats it consumers equally rather than discriminating and body shaming.
Therefore, to be ethical according to the ethical school of rights I will not discriminate and body shame my consumers based on their gender and size and I will treat everyone the same.