Most reputable broadcast and electronic media news operations in the United States will not pay people for their interviews explain Medoff and Kaye (2011, p.246). The key word in this statement is most, meaning that not all interviews presented are acquired through ethical standards. This is important because once you put a monetary value on content, there is credible backing to portray an interviewee in a certain light thereby distorting or …show more content…
One of these untraditional tactics include paying individuals to ransack through other stations garbage for memos, drafts, research and other information that may give insight to what the competition is working on (Regulation, Legal Issues, and Ethics, 2011, p.246). This tactics seems a bit disgraceful and pretty low in terms of competition. In another instance, stations hire away programming personnel from competitor stations note Medoff and Kaye (2011, p.246). Who knew stations participated in these forms of unusual behavior just to acquire ratings. Just as Medoff and Kaye questioned, where does one draw the line between aggressive competition and unethical behavior (2011,