Ethical Dilemma Essay example

2227 Words Dec 8th, 2011 9 Pages
Ethics, also known as moral philosophy, is a subdivision of philosophy, dealing with questions about morality. Societies, religions, professional groups all around the globe have their own principles or standards of conduct, which are followed by their members (Davis, Fowler, & Aroskar, 1997). Ethics is concerned with what is right, and what is wrong, good or bad, fair or unfair, responsible or irresponsible, it relates to what we ought to do in terms of rights, obligations, and benefits to society, fairness, or specific virtues. It is not just about what the case is or what is most acceptable or convenient (Preston, 1996). In the case study The Typo, writer is placed in a head of marketing position in a small, struggling, …show more content…
Treatment for gastroenteritis and diarrhoea is available; however there is no treatment available for Alzheimer’s disease. How high is the possibility for doctors to realise that the percentage of patients, who are taking new drug, with bad side effects is far above two per cent? If the company will not survive another month or so by discontinuing marketing campaign, what loss will be for the society not to place very promising drug on the market? And finally, moral judgements should be based on manager’s acceptable moral principles. These principles need to be ‘unambiguous and can withstand critical scrutiny and rational criticism (Shaw et al, 2009, p. 29).’
Ethical theories can be divided in to two groups; consequential, where ethical decisions are based primarily on evaluating outcomes, and non-consequential, where decisions are based on clear basic view of the right or one’s duty (Preston, 1996). As Shaw et al. (2009, p. 58) describes, ‘If the consequences are good, then the act is right; if the consequences are bad the act is wrong.’ The outcome of moral judgement will depend on amount of good against the amount of bad an action is going to create. In contrast, non-consequentialist theories are solely concerned with an action, regardless of after-effects. For instance, take a provoked community debate about abortion. Non-consequentialist

Related Documents