Ethical Consumerism - Body Shop Essay

2751 Words Oct 30th, 2015 12 Pages
Table of Contents

ABSTRACT 3 1. INTRODUCTION 4 2. DEFINITION ETHICAL CONSUMERISM 5 3. BODY SHOP ETHICAL CONSUMERISM 6 4. MARKETING RESEARCH SURVEY QUESTIONAIRE 10 5. CONCLUSION 13 6. REFERENCE LIST 15

ABSTRACT

A business intervention and technology advances the urge for ethic and corporate responsibility has gained vast attention. Consumers are more educated about what impact products have on human, animal and environment protection, hence the urge for ethical consumerism increases. In this report the ethical consumerism of the Body shop who is a subsidiary of LOreal groups was examined, critically analysed. Some of the various products that are categorised as ethical products are identified and discussed.
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2. DEFINITION ETHICAL CONSUMERISM

Ethical consumerism is, the way in which products and services are produced that does not have a negative impact on society nor does not it create damage to the environment and human health. Ethically made products should not be harmful to the environment, they should be not exploitation of humans and or human labour which includes fair trading e.g. child labour and production plant distributing hazardous waste.
Consumers are getting more and more interested in ethically produced goods and services as it shows the company’s carbon footprint. Carbon footprint (CO2) is the total amount of greenhouse gases emission which a company produces (during a particular production cycle) that results from its activities. Producing too much CO2 can be harmful to the environment and the population. Therefore companies have a duty of care to practice carbon footprint reduction cycles to ensure safety of the environment. (Loreal.com, 2014)

Examples of some ethically produced products. * Hybrid cars - which are generated to produce low level of CO2 emission distribution. * Organic products – e.g. organic milk, cheese, free range chicken. These can be seen at supermarkets and other local shops. * Anti allergy clothing e.g. bed linen, pillows, blankets and sweaters * Energy efficient light bulbs 3. BODY SHOP ETHICAL

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