Question 1
What is ethical visual? Why do we need visuals in a marketing research report? What are the guidelines to preparing ethical visuals? Do some research about ethical visuals and include your finding in the answer. 356, 357
Ethical visual is how an individual presents information in the research report to clients and anyone else who reads the report (Burns & Bush, 2012). Ethical visuals deal with misrepresenting information or unintentional misrepresentation of information (Burns & Bush, 2012). When researchers present visuals they should double and triple check, their work to ensure the highest ethical standards are met (Burns & Bush, 2012). When using three-dimensional figures researchers should make sure that data is not distorted …show more content…
The form and formatting include various types of headings, subheadings, and other types of visuals (Burns & Bush, 2012). With long research reports readers must have various type of signals and signpost throughout the research paper (Burns & Bush, 2012). Headings and subheadings within the research paper perform the task of various signals and signpost (Burns & Bush, 2012). Headings explain to the reader the topic of each section throughout the paper and the subheadings divide the paper into different sections (Burns & Bush, 2012). Visuals throughout the research paper include various forms of pictures including tables, figures, diagrams, and various types of graphs (Burns & Bush, 2012). Visuals help the researcher explain and present information that is difficult to understand and helps the reader understand the information easy with the use of visuals (Burns & Bush, 2012). The style of the research report includes the choice of words, sentence structure and the type of voice the information is presented (Burns & Bush, 2012). When presenting information the research should avoid long paragraphs as readers will rarely finish a long paragraph (Burns & Bush, 2012). Voice is an important throughout the paper, as any reader should understand most of the information written throughout the research paper. The use of jargon is not …show more content…
Front Matter, B. Main Body, and C. End Matter (Burns & Bush, 2012). The front matter consists of the title page that contains the name of the document, the organization that the author or authors are associated with, the name or names of the individuals that prepared the report and the date the report was submitted (Burns & Bush, 2012). The letter of authorization is the organization or the individual’s letter of certificate to conduct the research project (Burns & Bush, 2012). The letter or memo of transmittal is authorization to release and deliver the document to an organization that the author or authors have no affiliation (Burns & Bush, 2012). The table of content explains to the reader the different sections located throughout the research report categorized by headings and page numbers (Burns & Bush, 2012). The list of illustrations list all of the tables and figures with the page number where each illustration is located (Burns & Bush, 2012). The abstract or executive summary explains the main points in the research project and an overview of the research (Burns & Bush, 2012). The next section of the research report is the main body. The introduction familiarizes the reader to the reports content (Burns & Bush, 2012). The research objective follows the problem statement and list details concerning the research project (Burns & Bush, 2012). The method explains in detail
What is ethical visual? Why do we need visuals in a marketing research report? What are the guidelines to preparing ethical visuals? Do some research about ethical visuals and include your finding in the answer. 356, 357
Ethical visual is how an individual presents information in the research report to clients and anyone else who reads the report (Burns & Bush, 2012). Ethical visuals deal with misrepresenting information or unintentional misrepresentation of information (Burns & Bush, 2012). When researchers present visuals they should double and triple check, their work to ensure the highest ethical standards are met (Burns & Bush, 2012). When using three-dimensional figures researchers should make sure that data is not distorted …show more content…
The form and formatting include various types of headings, subheadings, and other types of visuals (Burns & Bush, 2012). With long research reports readers must have various type of signals and signpost throughout the research paper (Burns & Bush, 2012). Headings and subheadings within the research paper perform the task of various signals and signpost (Burns & Bush, 2012). Headings explain to the reader the topic of each section throughout the paper and the subheadings divide the paper into different sections (Burns & Bush, 2012). Visuals throughout the research paper include various forms of pictures including tables, figures, diagrams, and various types of graphs (Burns & Bush, 2012). Visuals help the researcher explain and present information that is difficult to understand and helps the reader understand the information easy with the use of visuals (Burns & Bush, 2012). The style of the research report includes the choice of words, sentence structure and the type of voice the information is presented (Burns & Bush, 2012). When presenting information the research should avoid long paragraphs as readers will rarely finish a long paragraph (Burns & Bush, 2012). Voice is an important throughout the paper, as any reader should understand most of the information written throughout the research paper. The use of jargon is not …show more content…
Front Matter, B. Main Body, and C. End Matter (Burns & Bush, 2012). The front matter consists of the title page that contains the name of the document, the organization that the author or authors are associated with, the name or names of the individuals that prepared the report and the date the report was submitted (Burns & Bush, 2012). The letter of authorization is the organization or the individual’s letter of certificate to conduct the research project (Burns & Bush, 2012). The letter or memo of transmittal is authorization to release and deliver the document to an organization that the author or authors have no affiliation (Burns & Bush, 2012). The table of content explains to the reader the different sections located throughout the research report categorized by headings and page numbers (Burns & Bush, 2012). The list of illustrations list all of the tables and figures with the page number where each illustration is located (Burns & Bush, 2012). The abstract or executive summary explains the main points in the research project and an overview of the research (Burns & Bush, 2012). The next section of the research report is the main body. The introduction familiarizes the reader to the reports content (Burns & Bush, 2012). The research objective follows the problem statement and list details concerning the research project (Burns & Bush, 2012). The method explains in detail