Firms can create customer value by providing economic, social, functional, and experiential benefits. Estee Foods primarily focuses on creating experiential value. The focus is branding high-quality treats with no sugar. By creating this brand, it allows Estee Foods to charge a premium for its products. Customers have the option to choose a delicious, healthy snack for a higher price than a regular sugar snack. For customers that are concerned about their health or sugar intake, this is of great value for them because they find a solution to satisfy their cravings without the harmful side effects of sugar.
