History of the Bra
Each and every day millions of women wake up and reach into their dresser drawer to …show more content…
A design recognized as the modern bra was patented in 1914 in the United States by Mary Phelps Jacob
Like other clothing, brassieres were initially sewn by small production companies and supplied to various retailers. The term "cup" was not used to describe bras until 1916, and manufacturers relied on stretchable cups to accommodate different sized breasts. Women with larger or pendulous breasts had the choice of long-line bras, built-up backs, wedge-shaped inserts between the cups, wider straps, power Lastex, firm bands under the cup, and even light boning
In October 1932, the S.H. Camp and Company correlated the size and pendulousness of a woman's breasts to letters of the alphabet, A through D. Camp's advertising featured letter-labeled profiles of breasts in the February 1933 issue of Corset and Underwear Review. In 1937, Warner began to feature cup sizing in its products. Adjustable bands were introduced using multiple hook and eye closures in the 1930s.
Since then, bras have replaced corsets and bra manufacture and sale has become a multi-billion dollar industry. * Adhesive: Sometimes described as backless/strapless bras or a stick-on bra. Usually made of silicone, polyurethane, or similar material, they are attached to the underside of the breasts using medical-grade adhesive. Some versions provide