Essay On Track Referrals

As with many things in business, unless you are keeping track of what you are doing and measuring it somehow, it’s difficult to know if you are making any progress. When the numbers are up in the air and people have no clue what they are, it’s difficult to say they want to get from point A to point B; they haven’t established what point A is, so there’s no way to know how to get to point B or what it would even take to get there. I see this frequently in my consulting and I know it is an area that holds doctors back, especially when it comes to their referral system.
What I find most often is that there are many practices that do track referrals per month, or even referrals per new patient. Yet there are very few practices that are tracking the lifetime customer value of those referrals by source. This concept is going to take you a step further, so you are going beyond just knowing the monthly or yearly referral statistic; you will be able to actually use this information to help grow your business.

Diversifying Referrals
We all want referrals, and we are happy to get all the referrals we can, regardless of where they are coming from or why someone may have referred the person to use. But what you may not have considered before is whether or not your referrals are diversified. When you think about where and why you get all of your referrals, do …show more content…
We can all take a lesson from this piece of advice and use it to make our practices more successful. Most doctors give lip service to wanting more referrals, acknowledge the importance of referrals, and even say they are doing things to encourage more referrals. But when it comes down to it and I ask them how many referrals they had last month, the majority have no idea. Not only do most not measure the referrals, but they are not even aware they are not doing it. Many doctors think they are putting in far greater effort in this area than they really